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Androgynous Model Candids

Clean the Sky - Positive Eco Trends & Breakthroughs

Sasha Ivanov Captures Jonathan Schlicht in this Raw Image Series

— September 10, 2014 — Fashion
Photographer Sasha Ivanov captures Modelwerk's Jonathan Schlicht in this raw and candid image series. Lensed outdoors, the editorial shows off the newcomer's potential and illustrates two sides of the fresh faced model.

Jonathan poses in colored and black-and-white photographs that showcase his masculine and feminine sides. While some of the model's portraits feature slicked back hair and a brooding stare, others embody an androgynous air and feature side-swept tresses and feminine cosmetic applications.

Makeup for Sasha Ivanov's image series is courtesy of Yannik Krein who creates heavy brow and pink lipstick looks for his model muse. Jonathan shows off his versatility in front of the camera and proves that he is immensely talented and a face to look out for in the near future.
Trend Themes
1. Gender Fluidity in Modeling - Disruptive innovation opportunity: Brands can capitalize on the rising popularity of gender fluidity by featuring models who challenge traditional gender norms in their campaigns.
2. Raw and Candid Photography - Disruptive innovation opportunity: There is a growing demand for unfiltered, authentic photography in the fashion industry, presenting a chance for photographers to embrace a more natural and honest aesthetic.
3. Versatile Makeup Looks - Disruptive innovation opportunity: Makeup artists can push boundaries by creating versatile looks that blur the lines between traditional gender-based beauty standards, appealing to a wider audience.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Fashion brands that embrace androgynous models and challenge traditional beauty standards can tap into a market seeking inclusivity and diversity.
2. Photography - Disruptive innovation opportunity: Photographers who specialize in capturing raw and candid moments can cater to brands and individuals looking for more genuine visual storytelling.
3. Beauty and Cosmetics - Disruptive innovation opportunity: Cosmetic brands that promote versatile makeup looks can resonate with consumers seeking products that celebrate unique expressions of beauty.
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