The Sarah and Cody Nuptials Replace White with Regal Purple
Robyn Currie — March 26, 2010 — Lifestyle
References: flickr & offbeatbride
The Sarah and Cody nuptials replace the ubiquitous white dress with purple, and that is just the beginning. This couple ushered in the next chapter of their lives together by defying tradition, and we love it.
Rather than have a giant wedding feast, the couple celebrated with delicious pizza and a purple cake. Plus the Sarah and Cody nuptials featured a truly badass pair of knee-high Converse sneakers.
Implications - In contemporary society, individuals are looking for an original twist on traditional events. Companies should consider how to take traditional products or proceedings and imbue them with a sense of uniqueness to appeal to current customers. In doing so, businesses will have an edge over leading competitors.
Rather than have a giant wedding feast, the couple celebrated with delicious pizza and a purple cake. Plus the Sarah and Cody nuptials featured a truly badass pair of knee-high Converse sneakers.
Implications - In contemporary society, individuals are looking for an original twist on traditional events. Companies should consider how to take traditional products or proceedings and imbue them with a sense of uniqueness to appeal to current customers. In doing so, businesses will have an edge over leading competitors.
Trend Themes
1. Unique Twist on Traditions - Businesses can capitalize on the trend of individuals seeking original twists on traditional events by offering unique products or experiences that cater to this desire.
2. Personalized Wedding Experiences - There is a growing demand for weddings that reflect the couple's personality and preferences, presenting an opportunity for wedding planners and vendors to offer personalized and customized experiences.
3. Alternative Wedding Attire - The trend of unconventional wedding attire, such as replacing the traditional white dress with a bold color or incorporating casual footwear, opens up opportunities for fashion designers and retailers to create innovative wedding fashion options.
Industry Implications
1. Event Planning - Event planners can tap into the trend of personalized wedding experiences by offering customized packages and unique ideas for couples looking for alternative ways to celebrate their special day.
2. Wedding Fashion - Fashion designers and bridal retailers can disrupt the wedding industry by creating unconventional and unique wedding attire options that cater to the growing demand for personalized and non-traditional styles.
3. Wedding Catering - Catering companies can seize the opportunity presented by couples opting for unique wedding experiences by offering creative and non-traditional menu options, such as specialized cuisines or themed food stations.
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