Sao Paulo City Hall and NovaS/B Implores Owners to Care for Pets
Luisa Amanda Gomes — April 6, 2010 — Marketing
References: pixelpastahome.blogspot & adpunch.org
Sao Paulo City Hall and NovaS/B have developed a heart-wrenching print campaign that provokes pet owners who have abandoned their animals to examine their actions.
The ad campaign depicts trashed items like a tape cassette and an old TV set discarded on the curb, which are representative of abandoned pets. It's very upsetting when you think about these poor animals being treated like trash, which is why this campaign is so effective.
Implications - Shock factor is an effective advertising technique, since it not only garners much attention, but shocking visuals depict a message that requires audiences and consumers to give thought to. By allowing viewers to become conscious and aware of their actions in a less-than-subtle way, companies can ensure that the consumer is giving their undivided attention to their product or message.
The ad campaign depicts trashed items like a tape cassette and an old TV set discarded on the curb, which are representative of abandoned pets. It's very upsetting when you think about these poor animals being treated like trash, which is why this campaign is so effective.
Implications - Shock factor is an effective advertising technique, since it not only garners much attention, but shocking visuals depict a message that requires audiences and consumers to give thought to. By allowing viewers to become conscious and aware of their actions in a less-than-subtle way, companies can ensure that the consumer is giving their undivided attention to their product or message.
Trend Themes
1. Shock Factor Advertising - The use of shock factor in advertising campaigns to capture attention and provoke thought.
2. Conscious Consumerism - Encouraging consumers to reflect on their actions and make more responsible choices.
3. Emotional Marketing - Utilizing emotional appeals to create a deeper connection with the target audience.
Industry Implications
1. Advertising - Opportunities for agencies to develop impactful campaigns that utilize shock factor.
2. Pet Care - Promoting responsible pet ownership and addressing the issue of pet abandonment.
3. Non-profit Organizations - Creating emotional marketing campaigns to raise awareness and support for social causes.
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