The Sanuk 'AUM' Shoes were Created in Partnership with Rick Rubin
Michael Hemsworth — January 16, 2020 — Pop Culture
References: sanuk & gearpatrol
The Sanuk 'AUM' shoes are the latest creation from the footwear brand that was developed in partnership with music producer Rick Rubin to deliver exceptional comfort and ergonomics. The shoes have a distinctly laid-back profile and are achieved with an attention to ergonomics to help the wearer maintain a full range of motion during wear. The limited-edition shoes all maintain a vegan profile and are achieved using a cotton fabric on the upper, recycled foam for the midsoles and faux crepe outsoles.
The Sanuk 'AUM' shoes achieve an excellent balance for wearers that will help them to enjoy extended periods of comfort without having to feel restricted or uncomfortable at any point during wear. The shoes come in several style options to suit varying consumer preferences.
The Sanuk 'AUM' shoes achieve an excellent balance for wearers that will help them to enjoy extended periods of comfort without having to feel restricted or uncomfortable at any point during wear. The shoes come in several style options to suit varying consumer preferences.
Trend Themes
1. Comfort-focused Shoes - Creating footwear that prioritizes comfort and ergonomics presents an opportunity for disruptive innovation in the shoe industry.
2. Sustainable Footwear - Developing vegan shoes made from recycled materials opens the door for disruptive innovation in the sustainable fashion industry.
3. Customizable Shoe Options - Offering style options and variations allows for disruptive innovation in the footwear market by catering to diverse consumer preferences.
Industry Implications
1. Footwear - The footwear industry can explore opportunities to innovate by focusing on creating comfortable and ergonomically-designed shoes.
2. Sustainable Fashion - The sustainable fashion industry can capitalize on developing vegan footwear made from recycled materials to meet the growing demand for eco-friendly products.
3. Fashion Retail - Fashion retailers can drive disruptive innovation by offering customizable shoe options that cater to individual style preferences.
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