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Holiday-Specific Applications

Clean the Sky - Positive Eco Trends & Breakthroughs

The TELUS Santa Tracker Optik TV App Gives Plenty of Christmas Joy

— December 9, 2010 — Pop Culture
As you count down to Christmas, be sure to put this new TELUS Santa Tracker Optik TV app in the stockings of those on your "nice list."

A festive interactive application, the TELUS Santa Tracker Optik TV app provides you with a variety of holiday-themed channels and stations. Customers can tune into Rudolph Radio or enjoy a holiday classic with Video On Demand. The Santa Tracker also lets kids follow Santa Claus as he travels around the globe on Christmas Eve.
Trend Themes
1. Interactive Applications - Disruptive innovation opportunity: Develop personalized and interactive applications for different occasions and events throughout the year.
2. Holiday-themed Channels - Disruptive innovation opportunity: Create specialized channels that cater to the interests and preferences of users during specific holiday seasons.
3. Real-time Tracking - Disruptive innovation opportunity: Build applications that offer real-time tracking and updates for special events or activities.
Industry Implications
1. Entertainment - Disruptive innovation opportunity: Explore new ways to enhance the entertainment experience by integrating technology and immersive content.
2. Broadcasting - Disruptive innovation opportunity: Revolutionize the broadcasting industry by incorporating interactive features and personalized channels.
3. Tech Gadgets - Disruptive innovation opportunity: Develop innovative tech gadgets and devices that provide real-time tracking and interactive experiences.
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