Kids Talk to Mr. Claus Using the Santa Magic Phone Booth
Nikki Taylor — December 16, 2012 — Marketing
References: globenet.net & psfk
To spread Christmas joy for the children of Rio de Janeiro, Brazil, the telecommunications company called Oi placed a Santa magic phone booth on the street.
Children were readily able to walk up to the welcoming green payphone, pick up the receiver and talk to Santa Claus. Jolly Saint Nick is impersonated by retired actors. The actors are able to watch the kids on a televised screen in order to see their reactions and respond appropriately. While the children are engaged in a heartfelt discussion with Kris Kringle, workers from the company would put presents behind them. Elves and singing choirs would also help to spread Christmas cheer.
Before the kids would hang up at the Santa magic phone booth, they were encouraged to press the star key causing a projected Christmas animation to ensue.
Children were readily able to walk up to the welcoming green payphone, pick up the receiver and talk to Santa Claus. Jolly Saint Nick is impersonated by retired actors. The actors are able to watch the kids on a televised screen in order to see their reactions and respond appropriately. While the children are engaged in a heartfelt discussion with Kris Kringle, workers from the company would put presents behind them. Elves and singing choirs would also help to spread Christmas cheer.
Before the kids would hang up at the Santa magic phone booth, they were encouraged to press the star key causing a projected Christmas animation to ensue.
Trend Themes
1. Interactive Christmas Experiences - Opportunity for businesses to create interactive experiences that engage and delight customers during the holiday season.
2. Technology-enabled Santa Claus Interactions - Potential for using technology to facilitate conversations and interactions between children and Santa Claus, creating a unique and memorable experience.
3. Surprise and Delight Marketing Campaigns - Brands can leverage surprise elements to create memorable marketing campaigns that leave a lasting impression on consumers.
Industry Implications
1. Telecommunications - Telecom companies can explore innovative ways to engage customers and provide unique experiences, such as interactive phone booths.
2. Entertainment - The entertainment industry can incorporate interactive elements into holiday experiences to enhance engagement and create magical moments for consumers.
3. Retail - Retailers can leverage surprise and delight tactics to create memorable customer experiences that drive brand loyalty and increase sales during the holiday season.
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