The Samsung Peter the Elephant Video Puts the Galaxy Note on Top
Senduran Bhakthakumaran — April 3, 2012 — Marketing
References: creativecriminals & huffingtonpost
Samsung has been presenting an onslaught of marketing commercials for its products and putting its competition to the test, however, the most recent Samsung Peter the elephant commercial may well have topped the entire game.
The video features Peter, who is indeed a real elephant, playing quite intelligently with the Samsung Galaxy Note. The video is entirely adorable as Peter's trainer and friend is all smiles as he manages to scroll through pictures, play music and game away on the smartphone's various apps. He even manages to throw a few dance steps in while the music is playing! The Samsung Peter the elephant commercial shows that the phone is easy and fun to use not only by humans, but even by animals too.
The video features Peter, who is indeed a real elephant, playing quite intelligently with the Samsung Galaxy Note. The video is entirely adorable as Peter's trainer and friend is all smiles as he manages to scroll through pictures, play music and game away on the smartphone's various apps. He even manages to throw a few dance steps in while the music is playing! The Samsung Peter the elephant commercial shows that the phone is easy and fun to use not only by humans, but even by animals too.
Trend Themes
1. Animal-friendly Technology - The Samsung Peter the elephant commercial highlights the potential of technology that can be easily used by animals.
2. Intuitive Device Interaction - The video showcases the demand for smartphones and devices that can be easily used and enjoyed by both humans and animals.
3. Engaging Animal Marketing - The success of the Samsung Peter the elephant commercial indicates a growing interest in marketing campaigns that feature animals interacting with products.
Industry Implications
1. Smartphone Manufacturing - Manufacturers could explore developing devices that are more accessible and intuitive for animals.
2. Technology for Animals - There is an opportunity to create tech-driven products and applications specifically designed for animal interaction and entertainment.
3. Animal-inclusive Advertising - Marketers and advertisers could consider incorporating animals into their campaigns to create engaging and shareable content.
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