Salvation Army and JWT Argentina Team Up to Create Runway-Worthy Looks
Vittoria Natarelli — June 24, 2010 — Eco
References: sr-amor.ar & treehugger
The Salvation Army and JWT Argentina agency have collaborated with five local fashion designers to take donated clothes and turn them into high fashion pieces.
The only materials used were clothes from Salvation Army. The designers put together the magazine-worthy outfits with these unwanted pieces, definitely making a worthwhile statement. Clearly, Salvation Army and JWT Argentina believed in the saying that "One man's trash is another man's treasure."
Implications - Consumers are looking for products that offer an eco-conscious element. Items that contain an environmentally friendly aspect are appealing to those shoppers who want to protect the planet. Companies looking to grow its name could further focus on their green-friendly side.
The only materials used were clothes from Salvation Army. The designers put together the magazine-worthy outfits with these unwanted pieces, definitely making a worthwhile statement. Clearly, Salvation Army and JWT Argentina believed in the saying that "One man's trash is another man's treasure."
Implications - Consumers are looking for products that offer an eco-conscious element. Items that contain an environmentally friendly aspect are appealing to those shoppers who want to protect the planet. Companies looking to grow its name could further focus on their green-friendly side.
Trend Themes
1. Upcycling Fashion - Fashion designers are transforming donated clothes into high fashion pieces, creating a trend of upcycling in the fashion industry.
2. Sustainable Fashion - The eco-conscious element in fashion is driving consumers towards sustainable fashion, leading to innovative production and design practices.
3. Circular Economy - Using donated clothes and giving them new life promotes a circular economy, emphasizing the importance of reducing waste and reusing resources.
Industry Implications
1. Fashion Retail - Retailers can benefit from adopting sustainable fashion practices, attracting eco-conscious consumers and promoting a circular economy.
2. Non-profit Organizations - Collaborating with non-profit organizations, such as Salvation Army, can provide opportunities for sustainable initiatives and social impact through fashion.
3. Advertising and Branding - Agencies like JWT Argentina can showcase innovative ideas and promote eco-conscious branding by highlighting upcycling and sustainable fashion practices.
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