The New Blueberry Burst Chicken Salad is a Healthy Summer Salad Option
Katherine Pendrill — June 1, 2016 — Lifestyle
References: wendys & brandeating
Following the recent addition of the Power Mediterranean Chicken Salad to its menu, Wendy's is currently testing another healthy salad option. With a growing demand for fresher and more nutrient-rich dishes, the new salad makes fast food accessible to health-conscious consumers.
The new Blueberry Burst Chicken Salad is a healthy salad option made with freshly chopped greens, strawberries, blueberries, roasted almonds and Asiago cheese. The salad is then topped with pieces of grilled chicken breast for added protein. In total, the salad packs a whopping 39 grams of protein, seven grams of fiber and a dose of beneficial antioxidants. Customers can also customize the salad with different dressings or add-ins of their choosing.
Available in both full and half-sizes, the fruity new salad helps the chain appeal to a more health-conscious customer base.
The new Blueberry Burst Chicken Salad is a healthy salad option made with freshly chopped greens, strawberries, blueberries, roasted almonds and Asiago cheese. The salad is then topped with pieces of grilled chicken breast for added protein. In total, the salad packs a whopping 39 grams of protein, seven grams of fiber and a dose of beneficial antioxidants. Customers can also customize the salad with different dressings or add-ins of their choosing.
Available in both full and half-sizes, the fruity new salad helps the chain appeal to a more health-conscious customer base.
Trend Themes
1. Fast Food Healthier Salad Options - Fast food chains are testing healthier salad options in response to growing consumer demand for fresher and more nutrient-rich dishes.
2. Customizable Fast Food Salads - Customers can now customize their fast food salads with different dressings or add-ins of their choosing.
3. Protein-rich Fast Food Salads - Fast food chains are introducing protein-rich salads to cater to health-conscious consumers.
Industry Implications
1. Fast Food Industry - Fast food chains are innovating their menu to cater to health-conscious consumers.
2. Protein Supplement Industry - Protein-rich fast food salads could be an opportunity for the protein supplement industry to collaborate with fast food chains.
3. Fresh Produce Industry - Fast food chains increasing the use of fresh produce in their salad offerings could present an opportunity for the fresh produce industry.
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