Safely Universal Cleaner is at Kroger in a New Scent
Michael Hemsworth — July 12, 2023 — Lifestyle
References: getsafely & drugstorenews
The Safely Universal Cleaner is being launched into Kroger locations in an exclusive scent to offer shoppers with easier access to the Kris Jenner and Emma Grede-backed brand. The cleaning product is arriving both online and in-store at more than 2,000 Kroger family retail locations including Kroger, Fred Meyer, Ralphs, Mariano's and more. The product is hitting store shelves in an exclusive scent -- Sunrise -- to delight shoppers with something they can only find at Kroger.
Jenner commented on the arrival of the Safely Universal Cleaner at Kroger saying, "We are thrilled to expand our retail footprint and showcase our luxurious and plant-powered products at an accessible price point to Kroger customers and beyond. Our exclusive scent, sunrise, is perfect for warmer summer days, and features scent notes from my favorite flower, tuberose!”
Jenner commented on the arrival of the Safely Universal Cleaner at Kroger saying, "We are thrilled to expand our retail footprint and showcase our luxurious and plant-powered products at an accessible price point to Kroger customers and beyond. Our exclusive scent, sunrise, is perfect for warmer summer days, and features scent notes from my favorite flower, tuberose!”
Trend Themes
1. Aromatic Plant-powered Cleaning Products - Disruptive innovation opportunity: Develop unique cleaning products using plant-based ingredients with appealing scents to attract eco-conscious consumers.
2. Easier Access to Exclusive Scents - Disruptive innovation opportunity: Create exclusive scents for specific retailers to offer customers a unique shopping experience and drive brand loyalty.
3. Expanding Retail Footprint for Luxurious Products - Disruptive innovation opportunity: Introduce high-end, plant-powered products at accessible price points through partnerships with major retailers to reach a wider consumer base.
Industry Implications
1. Cleaning Products - Disruptive innovation opportunity: Combine innovative cleaning formulas with eco-friendly and plant-based ingredients to cater to the growing demand for sustainable cleaning solutions.
2. Grocery Retail - Disruptive innovation opportunity: Collaborate with renowned brands to offer exclusive product lines, such as scented cleaning products, to enhance the shopping experience and differentiate from competitors.
3. Luxury Goods - Disruptive innovation opportunity: Partner with celebrity influencers to launch premium plant-powered products in the luxury goods market, targeting eco-conscious consumers seeking both quality and sustainability.
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