'4KIDSANDUS' Introduces Safe Skincare for the Whole Family
Laura McQuarrie — August 9, 2017 — Fashion
References: 4kidsandus & packagingoftheworld
4KIDSANDUS is a safe skincare brand that was developed by Vaja and Jure Reiner, who have four kids with skin sensitivities. As a result, a complete personal care product collection was launched to cater to both adults and children with various skin issues and conditions.
The skincare range is handmade and boasts minimalist packaging that stresses the simplicity of the ingredients. As the brand believes, "What is good for our kids, is good for us too."
While there are a number of dedicated products on the market for both kids and adults with skin sensitivities, many value-conscious consumers favor the use of multipurpose products that have the potential to be used by as many members of the household as possible.
The skincare range is handmade and boasts minimalist packaging that stresses the simplicity of the ingredients. As the brand believes, "What is good for our kids, is good for us too."
While there are a number of dedicated products on the market for both kids and adults with skin sensitivities, many value-conscious consumers favor the use of multipurpose products that have the potential to be used by as many members of the household as possible.
Trend Themes
1. Family-friendly Skincare - Trend towards creating skincare products that are safe for the whole family with minimalist packaging.
2. Multipurpose Products - Growing trend towards multipurpose skincare products that can be used by all family members.
3. Natural Ingredients - Demand for skincare products that use simple and natural ingredients to cater to those with various skin issues and conditions.
Industry Implications
1. Skincare - Skincare brands can focus on developing family-friendly, multipurpose and natural ingredient products to cater to a growing market in this space.
2. Health and Wellness - Brands in this space can expand to include skincare products with safe, natural ingredients for the whole family.
3. Family Products Retailers - Retailers that sell family-specific products can add natural and multipurpose skincare lines to their inventory to capitalize on growing demand.
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