O-No Crafts Personified Squid Dolls Are Missing their Tentacles
Shelby Lee Walsh — June 23, 2009 — Pop Culture
References: o-no-co & notcot.org
O-No makes sad (but cute) little squid sushi toy sets that will have you a little hesitant to eat raw fish the next time you're out for a meal.
The most unique thing about these little dudes is that they are sold as if they are really edible - complete with 'nutritional facts' describing the product in further detail (color, price, availability, etc.).
Implications - The playful adult nature of designer toys proves that playthings aren't just for children. Designer heavyweights like Mimoco and Michael Lau have redefined toys that have been reserved strictly for decor purposes. While it may not be marketable to children, there's a large market for the older demographic looking to put a bit of an urban appeal into their homes.
The most unique thing about these little dudes is that they are sold as if they are really edible - complete with 'nutritional facts' describing the product in further detail (color, price, availability, etc.).
Implications - The playful adult nature of designer toys proves that playthings aren't just for children. Designer heavyweights like Mimoco and Michael Lau have redefined toys that have been reserved strictly for decor purposes. While it may not be marketable to children, there's a large market for the older demographic looking to put a bit of an urban appeal into their homes.
Trend Themes
1. Playful Adult Designer Toys - The market for designer toys targeted at adults is expanding, creating opportunities for innovative and urban-inspired decor pieces.
2. Reimagining Edible Toy Sets - Toy sets that mimic edible products with playful packaging and nutritional facts offer a disruptive innovation opportunity to tap into the adult market and evoke a sense of nostalgia.
3. Urban Appeal in Home Decor - There is a growing demand for toys and decor pieces that blend urban aesthetics and playfulness, allowing for creative and unique home design opportunities.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore the creation of designer toys specifically targeted at the adult demographic, incorporating playful and urban-inspired elements.
2. Packaging and Labeling - The development of innovative and playful packaging for toy sets that resemble edible products presents disruptive opportunities in the packaging and labeling industry.
3. Home Decor and Interior Design - The combination of urban appeal and nostalgia within home decor can inspire new design concepts and products that cater to the older demographic seeking unique decorative items.
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