Sacha Goldberger Photographs Before and After Shots of Joggers
Deborah Kim — July 25, 2011 — Fashion
References: sachabada & mymodernmet
Photographer Sacha Goldberger used a random collection of joggers to capture this interesting collection of images. The paparazzo grabbed a group of joggers outside a park near Paris and asked them to pose for his camera. The group was asked to sprint for him and were then captured in their sweaty frenzy. A week later, the same bunch were asked to come back to the studio to be photographed in their natural state. The photos were captured using the same light and poses to emphasize the difference between the two.
The photographer Sacha Goldberger stated that "[he] wanted to show the difference between our nature brute side versus how e represent ourselves to society."
The photographer Sacha Goldberger stated that "[he] wanted to show the difference between our nature brute side versus how e represent ourselves to society."
Trend Themes
1. Before and After - Opportunity to create before and after products or services that showcase transformative effects.
2. Authenticity Vs Presentation - Potential for businesses to explore the tension between society's expectations and one's true self.
3. Physical Transformation - Disruptive innovation opportunities to develop products or services that facilitate physical changes.
Industry Implications
1. Fitness and Wellness - Opportunity for fitness and wellness industries to create transformation programs or products that showcase tangible results.
2. Photography and Art - Potential for photographers and artists to explore the concept of transformation and self-representation through their work.
3. Fashion and Beauty - Disruptive innovation opportunities exist in the fashion and beauty industries to challenge societal norms and promote authentic self-expression.
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