The New Sabra Salad Kits Feature Sustainably Farmed Greens
Katherine Pendrill — February 27, 2022 — Lifestyle
References: preparedfoods
Sabra recently teamed up with food system pioneer Fifth Season, to launch the new Sabra Salad Kits.
The new Sabra Salad Kits combine the delicious taste of Sabra dips that you know and love, and pair them with sustainable salad ingredients. Each kit is made up of sustainably farmed greens, whole grains, and either creamy, plant-based hummus or guacamole. The new salad kits come in two varieties, Mediterranean Hummus Salad and Avocado Ranch Salad, both of which will be available from a wide variety of retailers. And thanks to Fifth Season's end-to-end automated growing, harvesting, and packing system, the kits will stay crisp for weeks, rather than days, which also helps to reduce food waste. As Sabra's Senior Director of Brand Marketing Moritz Breuninger explains, "The produce category is ripe for new ideas and fresh pairings and Fifth Season is setting standards in produce with AI-powered, local agriculture."
Image Credit: Sabra
The new Sabra Salad Kits combine the delicious taste of Sabra dips that you know and love, and pair them with sustainable salad ingredients. Each kit is made up of sustainably farmed greens, whole grains, and either creamy, plant-based hummus or guacamole. The new salad kits come in two varieties, Mediterranean Hummus Salad and Avocado Ranch Salad, both of which will be available from a wide variety of retailers. And thanks to Fifth Season's end-to-end automated growing, harvesting, and packing system, the kits will stay crisp for weeks, rather than days, which also helps to reduce food waste. As Sabra's Senior Director of Brand Marketing Moritz Breuninger explains, "The produce category is ripe for new ideas and fresh pairings and Fifth Season is setting standards in produce with AI-powered, local agriculture."
Image Credit: Sabra
Trend Themes
1. Sustainable Farming - End-to-end automated systems and AI-powered technologies are revolutionizing sustainable farming and reducing food waste.
2. Plant-based Convenience Foods - There is a growing demand for fast, healthy, and eco-friendly food options as consumers prioritize plant-based and sustainable choices.
3. New Food Pairings - Creative food combinations that break traditional norms offer a unique culinary experience while tapping into consumers' desire for novelty.
Industry Implications
1. Agricultural Technology - AI-powered and automated farming practices provide opportunities for increased crop yields, efficiency, and environmentally friendly alternatives.
2. Plant-based Food Production - Innovations in plant-based food production methods can bring forth new products to meet the growing demand for sustainable and healthy eating.
3. Retail and Grocery - Emphasizing freshness, sustainability, and unique offerings in the retail and grocery industries can help attract a wider consumer base seeking quality and convenience.
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