Saatchi and Saatchi Germany Produce Interesting Bread Ad
Kamal Musharbash — October 7, 2010 — Marketing
References: saatchi.de & adpunch.org
What Ad Punch wrote regarding this advertisement for Delifrance by Saatchi and Saatchi Germany is indeed interesting and very true. The connection that viewers and potential customers have with an advertisement is a quick and almost immediate understanding of the product and its services. This current ad, however, is humorous but is it effective?
Connecting two unrelated subjects together (such as bread and slippers) can generate a good response, should the viewer be able to understand its hilarity. Overall, this Saatchi and Saatchi Germany ad reads "Ready to bake at home" and is reminiscent of grandma's sumptuous cooking as the smell overwhelms the kitchen.
Connecting two unrelated subjects together (such as bread and slippers) can generate a good response, should the viewer be able to understand its hilarity. Overall, this Saatchi and Saatchi Germany ad reads "Ready to bake at home" and is reminiscent of grandma's sumptuous cooking as the smell overwhelms the kitchen.
Trend Themes
1. Connecting Unrelated Subjects - Exploring the potential of connecting unrelated subjects in advertising to generate a strong response from viewers.
2. Humorous Advertisements - Utilizing humor in advertisements to capture the attention and interest of potential customers.
3. Nostalgic Marketing - Using nostalgic elements in advertising to evoke positive emotions and create an immediate connection with consumers.
Industry Implications
1. Advertising - Opportunities for disruptive innovation in the advertising industry by adopting unconventional and creative approaches in campaigns.
2. Food and Beverage - Leveraging humor and nostalgia in marketing campaigns to attract customers and create a memorable brand experience.
3. Home Baking - Innovative product positioning and creative advertising strategies to promote home baking products and spark consumer interest.
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