The Ryanair Campaign Tells Cheap Whiners to 'Shut the F*ck Up'
Meghan Young — January 31, 2013 — Marketing
References: miamiadschool & ibelieveinadv
The Ryanair campaign makes a bold move that is nevertheless extremely entertaining. It addresses the common complaints of its inflight services and baggage restrictions. One print ad reads, "If I wanted to pay for coffee, I would have brought my wallet," while another says, "They only let me carry on one bag. That's 5 less than I came with!" To both these complaints, the Ryanair campaign responds, "With prices this cheap, shut the f*ck up."
Created by the Miami Ad School, which is based in Berlin, Germany, the Ryanair campaign was art directed by Hugo Gstrein with rather shocking copy by Patrick Tamisiea. Despite the rude and foul language used, the Ryanair campaign does shock people into re-prioritizing their needs and wants while bringing their attention back to why they fly with Ryanair to begin with.
Created by the Miami Ad School, which is based in Berlin, Germany, the Ryanair campaign was art directed by Hugo Gstrein with rather shocking copy by Patrick Tamisiea. Despite the rude and foul language used, the Ryanair campaign does shock people into re-prioritizing their needs and wants while bringing their attention back to why they fly with Ryanair to begin with.
Trend Themes
1. Inflight Complaints - Opportunity for airlines to address common complaints and find innovative solutions to improve customer experience.
2. Bold Marketing Campaigns - Opportunity for companies to create attention-grabbing campaigns that challenge norms and resonate with their target audience.
3. Re-prioritizing Customer Needs - Opportunity for businesses to remind customers of the value they provide and encourage them to reevaluate their expectations.
Industry Implications
1. Airline Industry - Opportunity for airlines to differentiate themselves by addressing inflight complaints and improving customer satisfaction.
2. Advertising Industry - Opportunity for advertisers to develop bold and disruptive campaigns that resonate with consumers and stand out in a crowded market.
3. Travel Industry - Opportunity for travel companies to reframe customer expectations and highlight the unique value they offer in order to attract and retain customers.
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