Good 2 Go Partnered with Rusty Taco to Expand Customer Access
Colin Smith — June 24, 2024 — Business
References: rustytaco & restaurantdive
Good 2 Go, a convenience store chain, has announced an expansion of its partnership with Rusty Taco, a Mexican quick-service restaurant (QSR). This collaboration will see Rusty Taco opening seven new locations within Good 2 Go stores in Colorado, marking the restaurant’s first presence in the state. Previously, Rusty Taco had established two locations within Good 2 Go stores in Ammon, Idaho, and Herriman, Utah. The decision to expand was influenced by positive feedback from these initial locations.
This partnership represents Rusty Taco’s first venture into co-locating with convenience stores. The new Rusty Taco locations will be situated in various cities across Colorado, including Denver, Colorado Springs, and Castle Rock. This move aligns with a broader trend of QSRs partnering with convenience stores to enhance customer convenience and expand their market reach.
Image Credit: Good 2 Go, Rusty Taco
This partnership represents Rusty Taco’s first venture into co-locating with convenience stores. The new Rusty Taco locations will be situated in various cities across Colorado, including Denver, Colorado Springs, and Castle Rock. This move aligns with a broader trend of QSRs partnering with convenience stores to enhance customer convenience and expand their market reach.
Image Credit: Good 2 Go, Rusty Taco
Trend Themes
1. Qsr-convenience Store Collaborations - The partnership between convenience stores and quick-service restaurants is creating new opportunities to increase market reach and customer convenience.
2. In-store Restaurant Concepts - Embedding QSR units within established retail environments allows for unique dining experiences that cater to on-the-go customers.
3. Regional Expansion of Qsrs - The targeted growth of quick-service restaurants into new geographic areas suggests a strategy focused on regional market penetration and brand recognition.
Industry Implications
1. Convenience Store Retail - Retailers in the convenience sector can benefit from incorporating foodservice options to enhance customer foot traffic and diversify their offerings.
2. Quick-service Restaurants - The QSR industry is finding innovative ways to expand their customer base by integrating with familiar retail locations.
3. Franchising and Licensing - This partnership model underscores the potential for franchise growth through strategic alliances with non-traditional retail partners.
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