The Russh Issue 46 Editorial Brings the Pajama Look Out of the Bedroom
Meghan Young — June 14, 2012 — Fashion
References: russhmagazine & fashiongonerogue
The Russh Issue 46 editorial focuses on the latest fashion fad: sleepwear-style fashion. Despite what may initially run through people's minds, this bedroom influence doesn't encompass the student mentality of wearing print pajama pants out of the house. Instead, it takes a more stylish approach by way of classy and classic satin pieces that drape over the body like a silky waterfall.
Captured by Australia-based photographer Stephen Ward, the Russh Issue 46 editorial stars model Emily Jean Bester. The brunette beauty was styled by fashion editor Billie Iveson, who concentrated on dressing up the casual selects with chunky jewelry and the occasional couture piece.
The looks in the Russh Issue 46 editorial were complemented with disheveled hair by Renya Xydis and understated makeup by Amanda Reardon.
Captured by Australia-based photographer Stephen Ward, the Russh Issue 46 editorial stars model Emily Jean Bester. The brunette beauty was styled by fashion editor Billie Iveson, who concentrated on dressing up the casual selects with chunky jewelry and the occasional couture piece.
The looks in the Russh Issue 46 editorial were complemented with disheveled hair by Renya Xydis and understated makeup by Amanda Reardon.
Trend Themes
1. Sleepwear-inspired Fashion - The trend of sleepwear-inspired fashion is disrupting the traditional way fashion is approached by introducing comfort and luxury to everyday wear.
2. Satin Pieces - Satin pieces, like those featured in the Russh Issue 46 editorial, are a disrupting innovation in the fashion industry by introducing a more luxurious and comfortable material to everyday wear.
3. Disheveled Hair and Understated Makeup - The trend of disheveled hair and understated makeup is disrupting the traditional beauty industry by promoting a more natural and effortless look.
Industry Implications
1. Fashion Industry - The fashion industry can adapt the sleepwear-inspired trend into their collections and introduce more comfortable and luxurious pieces into everyday wear.
2. Jewelry Industry - The jewelry industry can benefit from the trend of sleepwear-inspired fashion by offering chunky and statement pieces to complement the more casual and comfortable outfits.
3. Beauty Industry - The beauty industry can adapt to the trend of disheveled hair and understated makeup by promoting a more natural and effortless look to their customers.
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