Rumen Penev Designs Kragal the Ultimate Ladies' Phone
Rose Nazarali — May 29, 2009 — Tech
References: rumenpenev.org & thedesignblog.org
Now this is the greatest mobile phone I have ever seen. Rumen Penev has designed the Kragal - the mobile phone that also doubles as a makeup kit.
The phone itself is has an oval shape and opens up like a compact to reveal a selection of eyeshadow, a makeup brush and a mirror so you are never left without the two most important accessories in your purse: your mobile phone and your makeup.
Implications - FIRST SENTENCE DOES NOT MAKE SENSE IN CONTEXT
Marketing products that were previously made for one single gender as opens up a gate for niche marketing. The female population of consumers would greatly appreciate products that are specifically geared and created for them. Businesses that are looking to expand their profit margin should consider using this gender specific marketing.
The phone itself is has an oval shape and opens up like a compact to reveal a selection of eyeshadow, a makeup brush and a mirror so you are never left without the two most important accessories in your purse: your mobile phone and your makeup.
Implications - FIRST SENTENCE DOES NOT MAKE SENSE IN CONTEXT
Marketing products that were previously made for one single gender as opens up a gate for niche marketing. The female population of consumers would greatly appreciate products that are specifically geared and created for them. Businesses that are looking to expand their profit margin should consider using this gender specific marketing.
Trend Themes
1. Niche Marketing - The mobile makeup phone highlights the opportunity for businesses to tap into niche markets by creating gender-specific products.
2. Convergence of Beauty and Technology - The mobile makeup phone represents the potential for beauty and technology industries to merge, opening up opportunities for innovative, multi-functional products.
3. Personalization and Convenience - The mobile makeup phone exemplifies the growing trend of personalized and convenient technology, catering to the needs and preferences of individual consumers.
Industry Implications
1. Beauty Industry - The mobile makeup phone introduces disruptive innovation opportunities to the beauty industry, encouraging the integration of technology and beauty products.
2. Technology Industry - The mobile makeup phone presents new avenues for innovation within the technology industry, combining functionality and style in unique ways.
3. Consumer Electronics Industry - The mobile makeup phone creates opportunities for disruption in the consumer electronics industry, as manufacturers explore new product categories and features.
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