RuMe Creates Bags That are Stylish and Eco-Friendly
Kevin Young — May 13, 2012 — Social Good
References: myrume & shopwithmeaning.org
RuMe is short form for 'Reuse Me,' and this clever Colorado-based company steps up to create bags where style and social responsibility meet.
It was created to meet the growing demands of eco-friendly consumers who desire style and functionality. It's important to understand the importance of preventing the environment from getting polluted, and RuMe is taking the steps towards just that. The company offers sensible and affordable products that eliminate the use of plastic bags. Bringing global-friendly items that go through fair trade practices is what RuMe is all about.
RuMe offers everything from casual grocery handbags to stylish exclusive collections. It comes in a variety of colors, patterns, textures and styles to suit any outfit. A fun approach that RuMe offers is its 'create your own RuMe' option where customers can design their own bags with photographs, doodles, artwork, monograms and more. For under $10, people can get their own RuMe bags to carry on an environmentally conscious responsibility that everyone needs to take part in.
RuMe Information
RuMe Website
RuMe Facebook
RuMe Twitter
It was created to meet the growing demands of eco-friendly consumers who desire style and functionality. It's important to understand the importance of preventing the environment from getting polluted, and RuMe is taking the steps towards just that. The company offers sensible and affordable products that eliminate the use of plastic bags. Bringing global-friendly items that go through fair trade practices is what RuMe is all about.
RuMe offers everything from casual grocery handbags to stylish exclusive collections. It comes in a variety of colors, patterns, textures and styles to suit any outfit. A fun approach that RuMe offers is its 'create your own RuMe' option where customers can design their own bags with photographs, doodles, artwork, monograms and more. For under $10, people can get their own RuMe bags to carry on an environmentally conscious responsibility that everyone needs to take part in.
RuMe Information
RuMe Website
RuMe Facebook
RuMe Twitter
Trend Themes
1. Eco-friendly Bags - Opportunity to create and market sustainable bags that combine style and functionality.
2. Customizable Bags - Disruptive innovation opportunity to offer consumers the ability to design and personalize their own bags.
3. Reducing Plastic Bag Use - Innovative solutions to replace plastic bags with affordable, reusable alternatives.
Industry Implications
1. Fashion Retail - Potential for fashion retailers to adopt eco-friendly bags and attract environmentally conscious consumers.
2. Printing and Personalization - Opportunity for printing and personalization businesses to collaborate with bag manufacturers and offer customized bag designs.
3. Sustainability Consulting - Growing demand for consulting services to help businesses transition to eco-friendly practices, including reducing plastic bag use.
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