The Ray's Runs on Dunkin' Pop-Up Featured Dunkin' Espresso Martinis
Katherine Pendrill — February 18, 2024 — Marketing
References: delish
Dunkin' recently gave its coffee a boozy twist by hosting an exclusive Ray's Runs On Dunkin' pop-up in NYC.
In late October, Dunkin' hosted a pop-up bar at a beloved Lower East Side bar called Ray's. The pop-up was dubbed Ray's Runs On Dunkin' and it aimed to promote Dunkin's new lineup of spiked coffee and tea drinks. To showcase how Dunkin' coffee pairs perfectly with alcohol, the pop-up served 'Dunkintinis,' which is the brand's take on an espresso martini. This clever cocktail combined Dunkin’ Cold Brew with Absolut Elyx Vodka, espresso liqueur, and simple syrup. The whole thing was then topped off with a Munchkin donut hole garnish on the rim.
Other drinks on the Ray's Runs On Dunkin' pop-up menu included the Dunkin’ Drunkin’ Pum’kin and Dunkin’ Hazelnut Freeze.
Image Credit: Dunkin’ / Noah Fecks
In late October, Dunkin' hosted a pop-up bar at a beloved Lower East Side bar called Ray's. The pop-up was dubbed Ray's Runs On Dunkin' and it aimed to promote Dunkin's new lineup of spiked coffee and tea drinks. To showcase how Dunkin' coffee pairs perfectly with alcohol, the pop-up served 'Dunkintinis,' which is the brand's take on an espresso martini. This clever cocktail combined Dunkin’ Cold Brew with Absolut Elyx Vodka, espresso liqueur, and simple syrup. The whole thing was then topped off with a Munchkin donut hole garnish on the rim.
Other drinks on the Ray's Runs On Dunkin' pop-up menu included the Dunkin’ Drunkin’ Pum’kin and Dunkin’ Hazelnut Freeze.
Image Credit: Dunkin’ / Noah Fecks
Trend Themes
1. Spiked Coffee Trend - Exploring the growing trend of incorporating alcohol into coffee beverages to attract a new consumer base.
2. Creative Cocktail Combinations - Innovating with unique cocktail recipes that blend popular coffee flavors with spirits for a flavorful experience.
3. Coffee-inspired Mixology - Embracing the fusion of coffee elements in mixology for inventive and harmonious beverage creations.
Industry Implications
1. Beverage Industry - Opportunities for beverage companies to capitalize on the growing demand for spiked coffee beverages and unique cocktail concepts.
2. Hospitality Sector - Identifying possibilities for bars and restaurants to offer innovative coffee-infused cocktails to cater to diverse consumer preferences.
3. Event Planning Industry - Exploring the potential for event planners to incorporate coffee-inspired mixology themes into pop-up bars and interactive experiences.
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