NOAH Launches a Matching Set of Apparel Centered Around Rugby Shapes
References: noahny & highsnobiety
Fashion label NOAH introduces a new rugby set by surprise following the latest unveiling of its Spring/Summer 2019 collection. The new set features drawstring shorts, a crusher hat, and a rugby shirt -- all of which are complete in the same matching floral design.
As a slight touch of contrast, the rugby shirt's collar is complete in a sleek white hue to stand out against the busy print. The color palette of the floral design highlights pale yellow, bright yellow, dark and light purple, green, and pink. The label's new floral rugby set is designed to join NOAH's Spring/Summer 2019 selection and all of the items are now available to shop online at NOAH and at retail locations as well.
As a slight touch of contrast, the rugby shirt's collar is complete in a sleek white hue to stand out against the busy print. The color palette of the floral design highlights pale yellow, bright yellow, dark and light purple, green, and pink. The label's new floral rugby set is designed to join NOAH's Spring/Summer 2019 selection and all of the items are now available to shop online at NOAH and at retail locations as well.
Trend Themes
1. Floral-printed Apparel - Opportunity to leverage floral patterns with other apparel styles and develop diversified product lines using innovative printing technologies.
2. Matched Apparel Sets - Opportunity to innovate and explore matching designs across clothing genres using bold designs and contrasts.
3. Contrast Piping Designs - Opportunity to create new designs by blending contrasting colors and textures in piping and collars in fashion collections.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the trend toward matching apparel and floral prints to create new and unique product offerings.
2. Textile Industry - Textile manufacturers can collaborate with fashion labels to incorporate innovative printing technologies to produce unique patterns and designs.
3. Sports Apparel - Sports apparel producers can blend artistic patterns like florals with traditional sports designs to create a fresher and more innovative mix of styles.
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