Ruffles Korean-Style Sweet & Spicy Chili are Here for Summer
Michael Hemsworth — July 13, 2024 — Lifestyle
References: fritolay & snackandbakery
Ruffles Korean-Style Sweet & Spicy Chili chips have been introduced by the brand with summertime snacking occasions in mind to help consumers elevate their get-togethers with a touch of premium flavor. The snack chips start off with Ruffles signature ridged format that's covered in a Korean cuisine-inspired flavoring that highlights both sweet and spicy flavor notes. This profile responds to the increased popularity of swicy (sweet and spicy) foods as consumers, especially Gen Z, seek out the best options for summer road-trips.
Ruffles Korean-Style Sweet & Spicy Chili chips come in both 2.5-ounce and eight-ounce bags priced at $2.69 and $5.99, respectively, which will only be available while supplies last. The snack also satisfies increased interest in international cuisine flavors.
Image Credit: Frito-Lay
Ruffles Korean-Style Sweet & Spicy Chili chips come in both 2.5-ounce and eight-ounce bags priced at $2.69 and $5.99, respectively, which will only be available while supplies last. The snack also satisfies increased interest in international cuisine flavors.
Image Credit: Frito-Lay
Trend Themes
1. Swicy Snack Options - The combination of sweet and spicy flavors in snacks caters to adventurous taste preferences of younger consumers.
2. Limited-time Offerings - Introducing products with limited availability can create urgency and exclusivity, driving quicker consumer action.
3. International Flavor Profiles - Incorporating flavors inspired by global cuisines satisfies consumers' growing curiosity about international culinary experiences.
Industry Implications
1. Snack Food Industry - The snack food sector can capitalize on the trend of bold, international flavors to attract a diverse customer base seeking unique taste experiences.
2. Cultural Cuisine Market - Manufacturers tapping into the cultural cuisine market can offer products that reflect global eating habits and preferences, increasing cross-cultural appeal.
3. Seasonal Product Industry - Sectors focusing on seasonal releases can leverage the demand for special editions to boost sales during particular times of the year.
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