Del Monte's Rubyglow Pineapple is Launching for Chinese New Year
Laura McQuarrie — January 25, 2024 — Lifestyle
References: freshdelmonte & businesswire
Following the wild success of the Pinkglow pineapple, Del Monte is introducing an all-new Rubyglow pineapple. Grown in Costa Rica, the Rubyglow pineapple has been in development for over 15 years and has a registered plant patent in the United States.
The Del Monte Rubyglow pineapple is characterized by a red outer skin, bright yellow flesh and "a new, sweet flavor similar to Del Monte pineapples." This product will be making its debut in China for the Chinese New Year, and for consumers in other countries, a waitlist for the red-shelled pineapple is available.
There will be about 5,000 pineapples available worldwide in 2024 and 3,000 in 2025, making the Rubyglow pineapple a prized rarity that not everyone will get to experience.
The Del Monte Rubyglow pineapple is characterized by a red outer skin, bright yellow flesh and "a new, sweet flavor similar to Del Monte pineapples." This product will be making its debut in China for the Chinese New Year, and for consumers in other countries, a waitlist for the red-shelled pineapple is available.
There will be about 5,000 pineapples available worldwide in 2024 and 3,000 in 2025, making the Rubyglow pineapple a prized rarity that not everyone will get to experience.
Trend Themes
1. Exotic Fruit Varieties - The introduction of Del Monte's Rubyglow pineapple demonstrates a growing trend of offering unique and visually striking fruit options to consumers.
2. Novelty Food Products - The limited availability and visually appealing red-shelled pineapple taps into the trend of consumers seeking out rare and distinctive food items.
3. Gourmet Fruit Experiences - The Rubyglow pineapple's exceptional taste and exclusivity cater to the trend of consumers seeking premium and luxurious fruit experiences.
Industry Implications
1. Fruit Farming - The development of the Rubyglow pineapple presents an opportunity for fruit farmers to explore specialty crops that cater to evolving consumer preferences.
2. Food Retail - The launch of the Rubyglow pineapple creates a potential market niche for retailers to offer high-end and sought-after fruit varieties, capturing consumers' interest and loyalty.
3. Agricultural Research - The success of the Rubyglow pineapple's unique characteristics suggests a need for further research and development in creating new and distinct fruit varieties with enhanced flavors and visual appeal.
7.2
Score
Popularity
Activity
Freshness
