Off-White and Nike Join Forces on the Rubber Dunk Silhouette
References: instagram & highsnobiety
Streetwear giant Off-White announces its latest collaborative footwear design alongside Nike -- this time, the duo take on the Rubber Dunk silhouette together. The sneaker made its first appearance during New York Fashion Week and the official unveiling took place on Instagram recently on Hanzuying's account.
It showcased a detailed look at the upcoming model and it takes on a dynamic colorway palette of 'Green Strike' along with black details at the base foundation. There are familiar elements on the model including the Dunk Low midsole foundation with additional updates. The upper is complete in black with neon green details made from mesh, leather, and nubuck materials. The heel showcases an Air unit and Off-White branding is seen on the laces.
Image Credit: Instagram, @Hanzuying
It showcased a detailed look at the upcoming model and it takes on a dynamic colorway palette of 'Green Strike' along with black details at the base foundation. There are familiar elements on the model including the Dunk Low midsole foundation with additional updates. The upper is complete in black with neon green details made from mesh, leather, and nubuck materials. The heel showcases an Air unit and Off-White branding is seen on the laces.
Image Credit: Instagram, @Hanzuying
Trend Themes
1. Dynamic Tonal Contrasting Sneakers - Opportunity for disruptive innovation in the footwear industry by incorporating bold and contrasting color palettes in sneaker designs.
2. Collaborative Footwear Design - Opportunity for disruptive innovation in the fashion industry by partnering with different brands to create unique and sought-after footwear designs.
3. Streetwear Fashion - Opportunity for disruptive innovation in the fashion industry by fusing streetwear aesthetics with high-end fashion elements.
Industry Implications
1. Footwear - Opportunity for disruptive innovation in the footwear industry by incorporating bold and contrasting color palettes in sneaker designs.
2. Fashion - Opportunity for disruptive innovation in the fashion industry by partnering with different brands to create unique and sought-after footwear designs, as well as fusing streetwear aesthetics with high-end fashion elements.
3. Social Media - Opportunity for disruptive innovation in the social media industry by utilizing platforms like Instagram for impactful product unveilings and collaborations.
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