J. Cole and PUMA Unveil a Look at the New RS-Dreamer Sneaker
References: footlocker & hypebeast
J. Cole and PUMA work in collaboration and unveil a look at the official RS-Dreamer basketball sneaker model, which marks the rapper's inaugural versatile footwear. The sneakers can be worn on and off the court enforced by its style and functionality to deliver performance.
The shoes are designed with inspiration from the concept of pursuing one's dreams, which is marked at the heel with the DREAMER logo. Cole explains this further stating that "when said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others.” On top of this, the sneakers are predominantly black with cord lacing for enclosure and multiple colors adorning the model for contrast.
Image Credit: PUMA
The shoes are designed with inspiration from the concept of pursuing one's dreams, which is marked at the heel with the DREAMER logo. Cole explains this further stating that "when said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others.” On top of this, the sneakers are predominantly black with cord lacing for enclosure and multiple colors adorning the model for contrast.
Image Credit: PUMA
Trend Themes
1. Celebrity-designed Footwear - There is an opportunity for celebrity endorsements of different footwear types to create buzz and attract enthusiasts.
2. Multi-functional Sneakers - Designs that can be worn both on and off the court offer a convenient solution for consumers with an active lifestyle.
3. Inspirational Branding - Products that feature inspirational and motivational branding can create an emotional connection with customers.
Industry Implications
1. Athletic Footwear - There is an opportunity for athletic shoe brands to collaborate with more celebrities or influencers to create limited edition sneakers.
2. Fashion - Collaborations between fashion designers and sneaker brands could create unique and fashionable footwear designs.
3. Advertising and Marketing - Brands can focus on incorporating motivational and inspirational messaging into their advertising to create an emotional connection with customers.
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