The RRRRRRRROLL Project Makes Captivating Animations
Romina S. Cortellucci — July 14, 2012 — Social Media
References: rrrrrrrroll.tumblr & thisiscolossal
Starting in May of this year, the RRRRRRRROLL Project has managed to captivate Tumblr with its experimental GIFs. The project was created by a group of friends in Japan who are bringing beauty to gif making. Each of the animations use the GIF medium as a new way to make art and intrigue audiences in the digital era.
The project is described perfectly by Christopher Jobson, the editor of the This Is Collossal website as having the ability to use, "photography to explore beautifully minimalist animations based on objects and people turning on a single axis." The GIFs are simple in their movements, yet have such a strong impact. The RRRRRRRROLL collective continually enchants fans by releasing approximately two gifs per week and are definitely worth following.
The project is described perfectly by Christopher Jobson, the editor of the This Is Collossal website as having the ability to use, "photography to explore beautifully minimalist animations based on objects and people turning on a single axis." The GIFs are simple in their movements, yet have such a strong impact. The RRRRRRRROLL collective continually enchants fans by releasing approximately two gifs per week and are definitely worth following.
Trend Themes
1. Experimental Gifs - Opportunity for artists and designers to explore new ways of creating captivating animations using the GIF medium.
2. Artistic Minimalism - Chance for creators to express beauty and intrigue through simple yet impactful movements in GIF animations.
3. Digital Era Art - Innovation in using digital platforms to showcase and share artistic creations through GIFs.
Industry Implications
1. Art and Design - Disruptive innovation opportunity for artists and designers to leverage GIF animations as a form of artistic expression.
2. Digital Media - Opportunity for digital media companies to incorporate experimental GIFs into their platforms and engage audiences with visually captivating content.
3. Social Media - Chance for social media platforms to capitalize on the popularity of artistic GIFs and provide a space for artists to showcase their creations.
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