Royal Salute Royal Wedding Edition Celebrates the New Union
Justin Lam — May 23, 2018 — Lifestyle
References: just-drinks & luxurylaunches
Chivas Brothers' Royal Salute has decided to celebrate the 2018 Royal Wedding with the release of its Royal Salute Royal Wedding Edition. This unique expression will be a limited-edition release from the brand, with just 70 bottles being created. The Scotch is the first blend to come from Royal Salute and has been fully matured in American Oak Casks, a tribute to the American bride. The expression features a blend of malt whiskeys aged 55, 36 and 33 years old, with the latter two years corresponding to the ages of the newest Royal couple.
While the Royal Salute Royal Wedding Edition whiskey is quite impressive in its own right, the luxury nature of the spirit comes mostly from the packaging of the expression. The whiskey comes bottled in an individually numbered Dartington crystal decanter, embellished with roses, thistles, barley, daffodils and California poppies. The decanter itself comes presented in a handcrafted American oak box, which also features a floral interior. These packaging elements perfectly celebrate the wedding and gives Royal Salute Royal Wedding Edition a price tag of $10,000.
Image Credit: Royal Salute
While the Royal Salute Royal Wedding Edition whiskey is quite impressive in its own right, the luxury nature of the spirit comes mostly from the packaging of the expression. The whiskey comes bottled in an individually numbered Dartington crystal decanter, embellished with roses, thistles, barley, daffodils and California poppies. The decanter itself comes presented in a handcrafted American oak box, which also features a floral interior. These packaging elements perfectly celebrate the wedding and gives Royal Salute Royal Wedding Edition a price tag of $10,000.
Image Credit: Royal Salute
Trend Themes
1. Luxury Limited-edition Alcohols - Creating limited-edition and luxury packaging for alcohol as a way to attract high-end buyers.
2. Celebrity and Cultural Collaborations - Partnering with celebrities and cultural events to gain an audience and create unique products.
3. Aging Blended Whiskey - Creating blended whiskeys that are aged for specific years and highlighting the age of the whiskeys used in the blend.
Industry Implications
1. Liquor Industry - Experimenting on creating luxury, unique, and limited edition liquors as a way to attract high-end buyers.
2. Hospitality Industry - Partnering with cultural and celebrity events to promote unique offerings in the alcohol category in luxury hotels and restaurants.
3. Packaging Industry - Designing and manufacturing unique and luxurious packaging for high-end liquor brands.
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