Stella Artois' New Chalice Includes Secret Messages For The Royal Couple
Katherine Pendrill — April 21, 2018 — Lifestyle
References: stellaartois & delish
To celebrate the upcoming wedding between Britain's newest royal couple, Stella Artois has created a mysterious beer chalice with encrypted messages. Available for a limited time from the Stella Artois' website, the decorative cup allows even commoners to celebrate the royal nuptials.
The Regal Chalice is a special edition cup designed to toast the wedding of Prince Harry and Meghan Markle. Just as elegant as the royal couple themselves, the chalice features etched gold design with 19 tiny doodles embedded inside. These doodles are secret messages for the happy couple, including cuddling bananas, a lotus flower, and an image of St. George's Chapel where the couple is soon to wed. As Stella Artois' brand director Anna Rogers explains, "We’re excited for the happy couple, and want to mark this festive occasion with a proper toast."
Image Credit: Stella Artois.
The Regal Chalice is a special edition cup designed to toast the wedding of Prince Harry and Meghan Markle. Just as elegant as the royal couple themselves, the chalice features etched gold design with 19 tiny doodles embedded inside. These doodles are secret messages for the happy couple, including cuddling bananas, a lotus flower, and an image of St. George's Chapel where the couple is soon to wed. As Stella Artois' brand director Anna Rogers explains, "We’re excited for the happy couple, and want to mark this festive occasion with a proper toast."
Image Credit: Stella Artois.
Trend Themes
1. Encrypted Messages - The inclusion of encrypted messages in the beer chalice presents an opportunity for brands to incorporate hidden elements in their products for a unique customer experience.
2. Limited Edition Collectibles - The creation of limited edition chalices tied to special occasions like royal weddings provides an opportunity for brands to create collectible items that drive consumer excitement and engagement.
3. Celebrity Collaborations - The collaboration between Stella Artois and the royal couple opens up opportunities for brands to partner with celebrities or influencers, tapping into their fanbases to generate buzz and sales.
Industry Implications
1. Beverage Industry - The beer chalice's inclusion of secret messages presents opportunities for breweries and beverage companies to create unique packaging that unlocks hidden consumer experiences.
2. Collectibles Market - The limited edition nature of the royal wedding chalice suggests a potential disruptive innovation opportunity for collectibles marketplaces or platforms to connect consumers with exclusive and valuable items.
3. Branding and Marketing - The collaboration between Stella Artois and the royal couple highlights the potential for brands to leverage celebrity partnerships as a marketing strategy to generate brand awareness and boost sales.
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