Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Skateboarder-Approved Sneaker Designs

Clean the Sky - Positive Eco Trends & Breakthroughs

Vans Debuts Rowan 2, Rowan Zorilla's Second Signature Model

— November 3, 2023 — Pop Culture
Vans Skateboarding's announcement of the Rowan 2, Rowan Zorilla's second signature model, provides a glimpse into the evolution of skateboarding footwear and apparel. This new signature sneaker is a follow-up to the Rowan Pro from 2020 and promises a refined design, improved feel, and the introduction of Vans Skateboarding's new ImpactWaffle™ technology which aims to enhance performance. The VR3 Cush midsole is dual-density and is said to provide increased underfoot protection from heel to toe. The zonal tread design, featuring SickStick™ rubber, is redesigned to offer improved impact protection and board feel while also emphasizing sustainability.

The Rowan 2 is described as offering a look that's both progressive and accessible, drawing inspiration from vintage court shoes. Alongside the shoe, there is an accompanying apparel assortment, which includes loose-fit carpenter denim, a short-sleeve tee featuring a screen-printed graphic from one of Rowan's vintage Vans tees, and a reversible bucket hat. Additional items in the collection comprise a 1⁄4 zip polar fleece and a long-sleeve tee with a hand-drawn Circle-V logo graphic.

Image Credit: Vans Skateboarding
Trend Themes
1. Evolving Skateboarding Footwear - The launch of Vans' Rowan 2 showcases the evolution of skateboarding footwear, with a refined design and new ImpactWaffle™ technology.
2. Improved Performance and Protection - Vans' Rowan 2 features a dual-density VR3 Cush midsole and redesigned SickStick™ rubber tread for enhanced underfoot protection and impact resistance.
3. Progressive Accessible Design - Drawing inspiration from vintage court shoes, Vans' Rowan 2 offers a look that is both progressive and accessible for skateboarders.
Industry Implications
1. Skateboarding Footwear - The launch of Vans' Rowan 2 highlights the evolution and potential for innovation in the skateboarding footwear industry.
2. Apparel and Accessories - The accompanying apparel assortment with Vans' Rowan 2 presents opportunities for innovation and expansion in the skateboarder fashion industry.
3. Athletic Performance Technology - The introduction of Vans' ImpactWaffle™ technology in the Rowan 2 opens possibilities for advancements in athletic performance technology across industries.
5.7
Score
Popularity
Activity
Freshness