Rough Simmons Unveils the Captivating Neo-Tokyo Jacket Design
Amy Duong — March 2, 2021 — Pop Culture
References: roughsimmons.jp & hypebeast
Rough Simmons introduces its own iteration of the Raf Simons bomber jacket detailed with graphics from the iconic anime series Akira. The latest launch boasts monochromatic hues of black and white throughout the camouflage jacket. It has an oversized fit and boasts denim patched throughout with the printed illustrations.
The patches are decorated with the hand-screened visuals drawn from the Neo-Tokyo piece. The custom treatment continues to deliver vintage methods and gives the jacket a look like it has been worn in. Each jacket is lined with bright orange details at the interior and filled with polyester to provide more warmed. It is held by a large brass zipper accessed from both sides and two snap welt pockets.
Image Credit: Rough Simmons
The patches are decorated with the hand-screened visuals drawn from the Neo-Tokyo piece. The custom treatment continues to deliver vintage methods and gives the jacket a look like it has been worn in. Each jacket is lined with bright orange details at the interior and filled with polyester to provide more warmed. It is held by a large brass zipper accessed from both sides and two snap welt pockets.
Image Credit: Rough Simmons
Trend Themes
1. Anime-inspired Fashion - Opportunity for fashion brands to incorporate popular anime graphics and visuals into their designs and cater to the growing anime fanbase.
2. Personalized Streetwear - Opportunity for brands to offer customizable streetwear pieces like bomber jackets to consumers through various methods like embroidery, screen printing, and more.
3. Vintage-inspired Clothing - Opportunity for brands to incorporate vintage design elements through custom treatments such as hand-screening or printing to provide consumers with a unique and individualized product.
Industry Implications
1. Fashion - Fashion brands can utilize anime graphics and offer customizable streetwear pieces like bomber jackets to cater to the growing demand for personalized and unique clothing options.
2. Anime Merchandise - Anime merchandise retailers can collaborate with fashion brands and create unique clothing pieces that feature popular anime graphics and visuals.
3. Vintage Clothing - Vintage clothing stores can offer custom treatments such as hand-screening or printing to elevate their selection of vintage pieces and provide consumers with a more personalized and unique shopping experience.
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