Team Vitality Unveils Las Vegas and Tokyo-Inspired BomberJackets
Mickey Phoon — April 13, 2023 — Fashion
References: europeangaming.eu
Global esports organization Team Vitality and French fashion brand Bombers Original have revealed their latest cities-inspired bomber jackets modeled after Tokyo and Las Vegas. Amélie Canet, Director of Diversification and Merchandising at Team Vitality, said: "This release once again symbolizes Team Vitality's ability to create unique fashion and lifestyle pieces in the world of esports."
There are two bomber jackets that consumers can choose from: the Las Vegas Bomber and the Tokyo Bomber. The Las Vegas bomber has a soft-grunge appearance that manifests a retro style from the 70s, 80s, and 90s eras. It features lucky dice on the left sleeve and a graphic of Team Vitality fast lane biker with several poker cards patched on the back. The Tokyo Bomber has a neon-arcade appearance style and features custom typography of the word "Tokyo" on the front with a Japanese-style graphic of a Koi Fish placed on the back. The bomber jackets are available for purchase.
Image Credit: Team Vitality/Bombers Original
There are two bomber jackets that consumers can choose from: the Las Vegas Bomber and the Tokyo Bomber. The Las Vegas bomber has a soft-grunge appearance that manifests a retro style from the 70s, 80s, and 90s eras. It features lucky dice on the left sleeve and a graphic of Team Vitality fast lane biker with several poker cards patched on the back. The Tokyo Bomber has a neon-arcade appearance style and features custom typography of the word "Tokyo" on the front with a Japanese-style graphic of a Koi Fish placed on the back. The bomber jackets are available for purchase.
Image Credit: Team Vitality/Bombers Original
Trend Themes
1. Cities-inspired Fashion - The trend of creating apparel and accessories inspired by specific cities is on the rise, providing opportunities for fashion brands to tap into consumer's attachment to their favorite travel destinations.
2. Esports-inspired Fashion - The trend of developing fashion items inspired by esports teams and culture is growing, offering opportunities for fashion brands to create unique pieces for esports fans.
3. Retro-style Fashion - The trend of incorporating retro style elements into modern fashion designs is gaining popularity, opening opportunities for brands to create pieces that bridge the gap between nostalgia and current trends.
Industry Implications
1. Fashion Industry - Fashion brands can take inspiration from this trend and create city or esports-inspired clothing and accessories that align with the interests of their target consumer demographics.
2. Esports Industry - Esports teams and organizations can take this trend to create more merchandise options for fans who want to show support for their favorite teams.
3. Gaming Industry - Gaming companies can partner with fashion brands to incorporate gaming-inspired fashion into their marketing strategy to reach a wider audience and generate additional revenue streams.
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