Rotten Tomatoes' RT Labs is a Free Educational Platform For Critics
Niko Pajkovic — August 25, 2021 — Social Good
References: rottentomatoes & mediaplaynews
Popular film review aggregator Rotten Tomatoes has announced the launch of 'RT Labs,' a web-based educational resource program that aims to support and assist aspiring entertainment critics with the development of their careers.
The newly introduced program will feature online classes with industry experts as well as access to pre-recorded panel discussions. According to the company, the program will be updated on a quarterly basis and will emphasize “engaging conversations and actionable guidance.” The first installment of 'RT Labs' kicks off today and features introductory lessons focusing on the process of self-publishing. Items covered will include self-branding, platform management, editorial oversights, and more
“At Rotten Tomatoes, we remain committed to amplifying diverse voices and supporting the next generation of journalists as they look to evolve and innovate the field of entertainment criticism,” said Jenny Jediny, head of critic relations at Rotten Tomatoes.
Image Credit: Shutterstock
The newly introduced program will feature online classes with industry experts as well as access to pre-recorded panel discussions. According to the company, the program will be updated on a quarterly basis and will emphasize “engaging conversations and actionable guidance.” The first installment of 'RT Labs' kicks off today and features introductory lessons focusing on the process of self-publishing. Items covered will include self-branding, platform management, editorial oversights, and more
“At Rotten Tomatoes, we remain committed to amplifying diverse voices and supporting the next generation of journalists as they look to evolve and innovate the field of entertainment criticism,” said Jenny Jediny, head of critic relations at Rotten Tomatoes.
Image Credit: Shutterstock
Trend Themes
1. Career Development Programs - The launch of RT Labs shows that there is an increasing trend towards offering career development programs for aspiring professionals.
2. Online Education - The use of online classes and pre-recorded panel discussions in RT Labs demonstrates the growing trend towards online education.
3. Diversity and Inclusion - Rotten Tomatoes' commitment to amplifying diverse voices indicates a trend towards promoting diversity and inclusion in the entertainment industry.
Industry Implications
1. Media and Entertainment - RT Labs offers an opportunity for disruptive innovation in media and entertainment by providing a platform for aspiring film critics to learn and hone their skills.
2. Tech and Education - The online delivery of educational resources in RT Labs demonstrates an opportunity for disruptive innovation in the tech and education industries.
3. Publishing and Journalism - The lessons on self-publishing and platform management in RT Labs suggests an opportunity for disruptive innovation in the publishing and journalism industries, particularly in the area of online journalism.
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