The Dorothy Parker Rose Petal Gin is Limited to 10,000 Bottles
Michael Hemsworth — August 28, 2019 — Marketing
References: nydistilling & thespiritsbusiness
The Dorothy Parker Rose Petal Gin from the New York Distilling Company has been launched as a limited-edition offering for consumers that captures a floral, aromatic experience. Limited to just 10,000 bottles, the gin is made with a blend of red and pink rose petals along with crushed elderberries to give the libation its pinkish appearance and flavor. The gin has hints of cherry and elderberry, while a sweet, creamy finish rounds off the spirit as the perfect option for premium cocktails.
New York Distillery Company Co-Founder Allen Katz spoke on the Dorothy Parker Rose Petal Gin saying, "I have always been very cautious about considering a brand extension for our gin. The opportunity to tinker with the flavour and colour of Dorothy Parker Gin had to be subtle but purposeful. I’m absolutely thrilled with the result and am enjoying gin & tonics with the new Rose Petal variation.”
New York Distillery Company Co-Founder Allen Katz spoke on the Dorothy Parker Rose Petal Gin saying, "I have always been very cautious about considering a brand extension for our gin. The opportunity to tinker with the flavour and colour of Dorothy Parker Gin had to be subtle but purposeful. I’m absolutely thrilled with the result and am enjoying gin & tonics with the new Rose Petal variation.”
Trend Themes
1. Floral-infused Spirits - Opportunity for distilleries to create unique and aromatic spirits by infusing floral flavors.
2. Limited-edition Offerings - Demand for exclusive and limited-run products as a way to appeal to collectors and connoisseurs.
3. Premium Cocktail Ingredients - Growing market for high-quality and artisanal ingredients that elevate the taste and experience of cocktails.
Industry Implications
1. Craft Distilleries - Craft distilleries can experiment with floral-infused spirits to cater to consumers' desire for unique and innovative libations.
2. Luxury Spirits - Opportunity for luxury spirits brands to create limited-edition offerings that target collectors and aficionados in the market.
3. Bartending Supplies - Bartending suppliers can tap into the trend by offering premium cocktail ingredients to meet the demand for high-quality mixology experiences.
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