LUSH is Re-Releasing a Larger Version of Its Rose Bath Bomb
Ellen Smith — January 11, 2018 — Lifestyle
References: lush & refinery29
Valentine's Day is fast approaching and LUSH is celebrating by releasing a new iteration of its rose bath bomb that's three times its normal size.
Packed with rose petals, rose absolute and rose oils, this bath time accessory is the perfect excuse to stay in for the night. Ideal for gifting to a partner or for treating oneself, this offering is sure to complete any romantic setting, without breaking the bank. In addition to the rose-infusion, this bath bomb features other calming ingredients, like lemon and floral geranium.
This gigantic rose bath bomb serves as an example of the 15 new and old Valentine's Day-themed offerings that LUSH is releasing and updating this winter season.
Packed with rose petals, rose absolute and rose oils, this bath time accessory is the perfect excuse to stay in for the night. Ideal for gifting to a partner or for treating oneself, this offering is sure to complete any romantic setting, without breaking the bank. In addition to the rose-infusion, this bath bomb features other calming ingredients, like lemon and floral geranium.
This gigantic rose bath bomb serves as an example of the 15 new and old Valentine's Day-themed offerings that LUSH is releasing and updating this winter season.
Trend Themes
1. Rose-infused Bath Products - Opportunity for cosmetics companies to develop more rose-infused bath bombs, oils and other beauty products.
2. Giant-sized Bath Bombs - Opportunity for other bath product retailers to release larger versions of their popular products for special occasions.
3. Sensory Experience Bath Products - Opportunity to create bath bombs and products that offer more than just a bath, but a complete sensory experience.
Industry Implications
1. Cosmetics - Cosmetics companies can take advantage of the trend towards rose-infused bath products and create entire lines incorporating rose into their beauty products.
2. Retail - Retailers can benefit from releasing larger-sized versions of their popular bath products for special occasions as a way to enhance their customers' experiences.
3. Wellness - The trend towards sensory experience bath products presents an opportunity for wellness companies to expand their offerings into the bath and self-care category, highlighting the importance of taking care of oneself holistically.
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