Ronnie Shalvis Puts Fear Out in the Cold with His Extreme Stunts
Andrew Sztein — February 19, 2013 — Pop Culture
References: ronnieshalvis.blogspot & mashable
Ronnie Shalvis, a world famous free runner, has released a new extreme parkour video with a winter theme. How is this fair? I can barely walk down the sidewalk on a snowy day without falling on my butt, and yet Ronnie Shalvis runs, climbs and jumps from every slippery surface possible with the grace of a ballerina on a sugar rush.
Shalvis even throws on a pair of skates at one point and just starts doing side flips in the middle of the rink. You simply have to sit back and marvel at the fearlessness and sheer athletic ability that Shalvis puts forth in his extreme winter parkour video. The stunt filled video was shot mostly outside the Gallivan Center in Salt Lake City, Utah.
Shalvis even throws on a pair of skates at one point and just starts doing side flips in the middle of the rink. You simply have to sit back and marvel at the fearlessness and sheer athletic ability that Shalvis puts forth in his extreme winter parkour video. The stunt filled video was shot mostly outside the Gallivan Center in Salt Lake City, Utah.
Trend Themes
1. Winter Parkour - Disruptive innovation opportunity: Develop winter-specific parkour equipment and apparel to cater to the growing trend of winter parkour.
2. Extreme Sports Videos - Disruptive innovation opportunity: Create a platform or app dedicated to showcasing and monetizing extreme sports videos, targeting both athletes and fans.
3. Athletic Performance Enhancement - Disruptive innovation opportunity: Design and manufacture specialized training equipment and technologies to enhance the athletic performance of free runners and other extreme sports athletes.
Industry Implications
1. Sports Equipment - Disruptive innovation opportunity: Incorporate advanced materials and technologies into the development of winter-specific parkour equipment to improve performance and safety.
2. Entertainment - Disruptive innovation opportunity: Develop unique and immersive experiences centered around extreme sports videos, such as virtual reality simulations or live interactive events.
3. Fitness and Wellness - Disruptive innovation opportunity: Create specialized training programs and classes to cater to the growing demand for extreme sports and parkour training in unique environments, such as winter settings.
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