This Romantic Beer Pack Includes Heart-Covered Bottles
Katherine Pendrill — February 12, 2016 — Lifestyle
Tennent’s Lager recently announced the release of a romantic beer pack for Valentine's Day. Although chocolate is traditionally associated with Valentine's Day, there are plenty of people who would prefer an ice-cold brew over a box of sweets. This romance-themed pack is perfect for celebrating Valentine's Day with the beer -lover in your life.
The romantic beer pack from Tennet's Lager comes in a themed box adorned with "humorous Scottish declarations of love." Each pack contains 12 beers with phrases such as "pure stunner" and "ya big darlin'" printed on the label. The bottles are also covered in large hearts that bear the Tennent's logo. To make the promotion even sweeter, Tennent's is giving consumers the opportunity to propose to their partner over the television located outside the company’s Wellpark Brewery in Glasgow.
The romantic beer pack from Tennet's Lager comes in a themed box adorned with "humorous Scottish declarations of love." Each pack contains 12 beers with phrases such as "pure stunner" and "ya big darlin'" printed on the label. The bottles are also covered in large hearts that bear the Tennent's logo. To make the promotion even sweeter, Tennent's is giving consumers the opportunity to propose to their partner over the television located outside the company’s Wellpark Brewery in Glasgow.
Trend Themes
1. Romance-themed Beverages - Expanding into romance-themed beverages can attract Valentine's Day customers who prefer drinks over sweets.
2. Customized Labels - Creating customized labels with unique phrases can add a personalized touch to products and make them more appealing to consumers.
3. Interactive Promotions - Offering interactive promotions, such as the opportunity to propose on company property, can create positive engagement and boost brand loyalty.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of the Valentine's Day theme by creating special edition flavor profiles and packaging designs.
2. Printing Industry - The printing industry can benefit from partnerships with breweries and other beverage companies to create customized labels and packaging designs.
3. Marketing and Advertising Industry - The marketing and advertising industry can help companies create interactive promotions that engage consumers and strengthen brand loyalty.
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