Parra and Romance Join Forces on Sporty Silhouettes
Parra works in collaboration with cycling label Romance on a new set of wearables that are focused on the sport. Amsterdam-based label Parra is also familiar with the world of cycling and together, the two launch a variety of cycling staples.
This includes some traditional caps, jerseys, and more: all of which are made in Italy. The partnership follows the two's release back in 2019 when the two joined forces for the Spring/Summer season to support the World Bicycle Relief organization. Some of the notable items in the collection include the white gilet, a zippered jersey, poppy cap with blue and black zig-zag patterning, and more. The designs are now available to shop online at Parra and Romance.
Image Credit: Parra, Romance, D*Face, Felipe Pantone
This includes some traditional caps, jerseys, and more: all of which are made in Italy. The partnership follows the two's release back in 2019 when the two joined forces for the Spring/Summer season to support the World Bicycle Relief organization. Some of the notable items in the collection include the white gilet, a zippered jersey, poppy cap with blue and black zig-zag patterning, and more. The designs are now available to shop online at Parra and Romance.
Image Credit: Parra, Romance, D*Face, Felipe Pantone
Trend Themes
1. Sporty Wearables - Designing sport-specific wearables can provide an opportunity for disruptive innovation in the fitness industry.
2. Collaborative Fashion - Collaborations between companies in different industries can lead to innovative designs and products.
3. Sustainable Sportswear - Creating environmentally sustainable sportswear can be a disruptive innovation opportunity in the fashion and fitness industries.
Industry Implications
1. Fashion - Innovative fashion designs can be created through collaborations between companies in different industries.
2. Fitness - Designing sport-specific wearables and creating sustainable sportswear can provide disruptive innovation opportunities in the fitness industry.
3. Sustainability - Creating environmentally sustainable sportswear can be a disruptive innovation opportunity in both the fashion and fitness industries.
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