The Babybel Mini Rolls of Cheese Offer a Fun Alternative to String Cheese
Laura McQuarrie — April 23, 2019 — Lifestyle
References: babybel & prnewswire
Many Millennial parents who grew up snacking on string cheese snacks will enjoy nourishing their children with a fun new option in the form of Babybel's Mini Rolls of cheese. These new cheese snacks for kids reinvent a classic dairy snack with a new spiral shape that encourages kids and parents to peel and eat together. Like classic string cheese snacks, these spiral cheeses can be unraveled in countless creative ways.
Babybel's protein-packed Mini Rolls contain no artificial preservatives, flavors or colors and are conveniently packaged in portable pouches.
This new snack from Babybel acknowledges that Millenial parents are passionate about including their kids in household purchasing decisions, which is changing the way families shop and eat snacks.
Babybel's protein-packed Mini Rolls contain no artificial preservatives, flavors or colors and are conveniently packaged in portable pouches.
This new snack from Babybel acknowledges that Millenial parents are passionate about including their kids in household purchasing decisions, which is changing the way families shop and eat snacks.
Trend Themes
1. Interactive Snacks - The spiral shape of Babybel's Mini Rolls encourages interactive snacking experiences, presenting an opportunity for brands to create engaging and entertaining food products for kids.
2. Clean Label Kids Snacks - Babybel's Mini Rolls, free from artificial additives, reflect the growing demand for clean label snacks for children, indicating the need for more wholesome and transparent options in the industry.
3. Child-inclusive Marketing - The emphasis on involving kids in purchasing decisions implies a trend towards child-inclusive marketing strategies, prompting companies to create products that appeal to both children and their parents.
Industry Implications
1. Snack Foods - The introduction of Babybel's Mini Rolls and their unique shape creates opportunities for innovation within the snack foods industry, attracting consumers seeking novel and exciting snacking experiences.
2. Dairy Products - The reinvention of traditional cheese snacks with Babybel's Mini Rolls highlights an opportunity for disruptive innovation in the dairy industry, catering to consumers looking for convenient and healthier dairy options.
3. Marketing and Advertising - The shift towards child-inclusive marketing observed in the snack industry opens doors for innovative marketing strategies and tactics that cater to both children and parents, transforming the marketing and advertising landscape.
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