The Roksanda x lululemon Collection is Perfect for Fans of Athleisure
Grace Mahas — October 22, 2019 — Fashion
References: shop.lululemon & refinery29
Consumers looking to purchase avant-garde and unique pieces to wear while working out or running errands should consider the new Roksanda x lululemon collection that fuses form and function to high-quality gym wear.
The collaboration includes the Inner Expanse Infinity Coat, a jacket that's "as multifaceted as you are" and includes a coat, puffer, and vest; the Break New Ground Tights, leggings that are high-quality and boasts smooth bonded seams for comfort; and the Face Forward Skir, a limited-edition piece that combines strength with feminine aesthetic and can be worn over tights after workouts. Other notable items in the Roksanda x lululemon collection includes a sports bra, onesie, and running shorts -- to name a few.
The collaboration includes the Inner Expanse Infinity Coat, a jacket that's "as multifaceted as you are" and includes a coat, puffer, and vest; the Break New Ground Tights, leggings that are high-quality and boasts smooth bonded seams for comfort; and the Face Forward Skir, a limited-edition piece that combines strength with feminine aesthetic and can be worn over tights after workouts. Other notable items in the Roksanda x lululemon collection includes a sports bra, onesie, and running shorts -- to name a few.
Trend Themes
1. Avant-garde Gym Wear - Disruptive innovation opportunity: Collaborate with high-end fashion designers to create unique and stylish gym wear that combines form and function.
2. Multi-functional Outerwear - Disruptive innovation opportunity: Develop versatile outerwear that can be transformed into different styles, such as a coat, puffer, and vest, to cater to diverse consumer preferences.
3. Limited-edition Athleisure - Disruptive innovation opportunity: Release limited-edition athleisure pieces that merge strength and feminine aesthetics, appealing to consumers looking for unique and exclusive workout outfits.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Combine fashion and athletic wear expertise to create a new line of avant-garde gym wear that sets trends in the industry.
2. Outerwear Manufacturing - Disruptive innovation opportunity: Innovate in outerwear manufacturing by developing multi-functional pieces that offer consumers more options and versatility.
3. Athleisure Retail - Disruptive innovation opportunity: Curate and sell limited-edition athleisure collections that bring together fashion-forward designs and high-quality gym wear to attract niche consumer segments.
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