Joshua Jackson Joins Rogers for Debut of the HTC Magic
Andrew Robichaud — May 31, 2009 — Marketing
References: rogersrevolution
Canada’s first Android smartphone will be released by Rogers in just over a day and to celebrate the HTC Magic’s crossing of the border, Rogers has set up an interesting celebrity driven event dubbed the ‘Rogers Revolution.’
Canadian star Joshua Jackson will be hitting up different parts of Toronto on Monday, June 1st with multiple incentives and prizes for anyone who locates him.
Joshua Jackson will be posting clues through blogs and live updates and it is up to the fans to use different outlets like Google Search, Google Maps and Google Latitude in order to pinpoint where he is.
There is a chance to be entered in a draw to win a high-seas Caribbean adventure worth $4,000. It’s a big movement in the mobile world, and Rogers is handling it with style.
Canadian star Joshua Jackson will be hitting up different parts of Toronto on Monday, June 1st with multiple incentives and prizes for anyone who locates him.
Joshua Jackson will be posting clues through blogs and live updates and it is up to the fans to use different outlets like Google Search, Google Maps and Google Latitude in order to pinpoint where he is.
There is a chance to be entered in a draw to win a high-seas Caribbean adventure worth $4,000. It’s a big movement in the mobile world, and Rogers is handling it with style.
Trend Themes
1. Celebrity-driven Marketing - Using celebrity figures to promote and market products can lead to higher conversion and brand awareness.
2. Gamification - Incorporating games and contest in marketing and product launches can increase customer engagement and loyalty.
3. Location-based Marketing - Using location-based technologies to engage customers and enhance their experience can improve brand loyalty and sales.
Industry Implications
1. Telecommunications - Using innovative marketing strategies like celebrity-driven and location-based marketing can differentiate telecommunication products and improve customer acquisition.
2. Consumer Electronics - Incorporating gamification and other interactive elements in product launches can create buzz, excitement, and differentiate consumer electronics products.
3. Travel and Tourism - Offering unique and engaging adventures as incentivizes for product promotions can improve brand perception and drive sales, as Rogers has done with their $4,000 prize.
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