Rob’s Backstage Popcorn Kelly’s Classic BBQ is Spicy and Savory
Michael Hemsworth — January 20, 2023 — Lifestyle
References: eatrobs & preparedfoods
Rob’s Backstage Popcorn Kelly’s Classic BBQ has been announced as a new flavor option from the artisan snack brand that's ready to deliver impressive flavor for popcorn fans of all kinds to try out.
The popcorn flavor was created with the help of Kelly Clarkson to tap into the singer's Texas roots and update the existing Barbecue flavor. The snack boasts a sweet and savory flavor profile that will no doubt satisfy foodies on the hunt for a satisfying option to enjoy from the comfort of the couch.
The Rob’s Backstage Popcorn Kelly’s Classic BBQ snack is arriving in individual bags in stores and online in four-packs. The snack will arrive at Sam's Club locations starting on January 27 with a wider launch taking place in February 2023.
The popcorn flavor was created with the help of Kelly Clarkson to tap into the singer's Texas roots and update the existing Barbecue flavor. The snack boasts a sweet and savory flavor profile that will no doubt satisfy foodies on the hunt for a satisfying option to enjoy from the comfort of the couch.
The Rob’s Backstage Popcorn Kelly’s Classic BBQ snack is arriving in individual bags in stores and online in four-packs. The snack will arrive at Sam's Club locations starting on January 27 with a wider launch taking place in February 2023.
Trend Themes
1. Celebrity-endorsed Food Products - Creating food products endorsed by celebrities can increase brand recognition for food brands and provide opportunities for unique flavor combinations.
2. Savory and Sweet Flavor Combos - Combining sweet and savory flavors in food products can attract foodies and provide unique taste experiences.
3. Convenient Snacking Options - Offering individual bags and online ordering provide consumers with convenient options for snacking on-the-go or from the comfort of their homes.
Industry Implications
1. Snack Food Industry - Adding unique, savory, and sweet flavors to traditional snack foods creates room for innovation, increased consumer demand, and expanded market opportunities.
2. Celebrity Brand Endorsement Industry - Expanding partnerships between food brands and celebrities can provide a disruptive innovation opportunity to increase brand recognition and sales.
3. Convenience Store Industry - Providing convenient snacking options, like individual packaged snacks and online ordering, can increase demand and customer satisfaction for convenience stores.
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