adidas is Opening a Second Speedfactory That Creates Robot-Made Sneakers
Hayley McGlone — August 11, 2016 — Fashion
References: engadget & techcrunch
In 2017 athletic brand adidas will be opening its second Speedfactory to produce robot-made sneakers.
The Speedfactory has an incredibly high production rate. The first Speedfactory was opened in Germany and has been successful. The newest Speedfactory, which will be in Atlanta, Georgia, will be capable of producing 50,000 pairs of sneakers a year. The factory will contain 74,000 square feet of robotic shoemaking equipment.
The Speedfactory will also be creating 160 new jobs for people to oversee every aspect of production. The robot-made sneakers can easily be custom-designed because of the efficiency of the machines. With the customization of sneakers becoming increasingly popular, the greater efficiency and lower rate of error by machine production will enable adidas to have quick turnaround on custom production sneakers.
The Speedfactory has an incredibly high production rate. The first Speedfactory was opened in Germany and has been successful. The newest Speedfactory, which will be in Atlanta, Georgia, will be capable of producing 50,000 pairs of sneakers a year. The factory will contain 74,000 square feet of robotic shoemaking equipment.
The Speedfactory will also be creating 160 new jobs for people to oversee every aspect of production. The robot-made sneakers can easily be custom-designed because of the efficiency of the machines. With the customization of sneakers becoming increasingly popular, the greater efficiency and lower rate of error by machine production will enable adidas to have quick turnaround on custom production sneakers.
Trend Themes
1. Robot-made Sneakers - The rise of robot-made sneakers in the athletic footwear industry presents an opportunity for brands to increase production efficiency and customization.
2. Speedfactory Expansion - The expansion of adidas' Speedfactories signifies the trend of creating high-speed, automated manufacturing facilities in the footwear industry.
3. Custom Production - The demand for custom-designed sneakers is growing, and robot-made production provides a disruptive innovation opportunity to quickly meet this demand with greater efficiency.
Industry Implications
1. Athletic Footwear Manufacturing - The robotic shoemaking equipment used in Speedfactories disrupts the traditional methods of athletic footwear manufacturing, allowing for increased productivity and customization.
2. Automation Technology - The expansion of robot-made sneaker factories highlights the increasing importance of automation technology in the manufacturing industry.
3. Custom Manufacturing - The emergence of robot-made sneakers in the market opens up opportunities for the custom manufacturing industry to offer more efficient and personalized production processes.
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