Robert Penney Turns Top Hits into Vintage Vinyl Records
Laura McQuarrie — April 25, 2013 — Tech
References: penneydesign & lomography
While most of us consume and purchase music digitally, vinyl records are still sought after by collectors and music fanatics. In response to this change in the way we experience and listen to music, designer Robert Penney has re-imagined contemporary chart-topping hits as vinyl record covers. The Australian graphic designer has reinterpreted singles like Lady Gaga's 'Poker Face,' The Libertines 'What A Waster' and 'Obstable 1' by Interpol in a vintage 60s style.
The manipulations are mindful in their use of typefaces, colours and other elements emblematic of the times. Penney also grades how well the would-be covers have been preserved over time, making note of any tears he added to the sleeves. To compare his creations to other iconic covers from the 50s and 60s, Penney digitally imposes his covers onto a pile of iconic vinyl sleeves.
The manipulations are mindful in their use of typefaces, colours and other elements emblematic of the times. Penney also grades how well the would-be covers have been preserved over time, making note of any tears he added to the sleeves. To compare his creations to other iconic covers from the 50s and 60s, Penney digitally imposes his covers onto a pile of iconic vinyl sleeves.
Trend Themes
1. Nostalgia-driven Design - There is an opportunity for designers to create modern designs that evoke the style of past decades, catering to consumers' desire for nostalgia.
2. Physical-digital Hybrid Experience - By combining the physical format of vinyl records with digital technology, there is an opportunity for innovation in enhancing the music-listening experience.
3. Retro Branding Revival - Businesses can utilize retro-inspired designs such as those used in the 60s and 70s to capitalize on nostalgia and attract consumers.
Industry Implications
1. Music Industry - Vinyl records could see a resurgence in popularity, with designers and musicians collaborating to offer retro-style vinyl options to consumers.
2. Graphic Design Industry - Graphic designers can experiment with nostalgia-driven design elements and create unique packaging and covers for various products.
3. Marketing and Advertising Industry - Advertising agencies can incorporate retro-inspired branding and imagery into their campaigns to evoke nostalgia and appeal to consumers' emotions.
5.1
Score
Popularity
Activity
Freshness
