The Ritter Sport Mini Rainbows Crunchies Tower is Only at Dufry's
Michael Hemsworth — July 5, 2023 — Lifestyle
References: ritter-sport & snackandbakery
The Ritter Sport Mini Rainbows Crunchies Tower is a new addition to the brand's Travel Retail Exclusive product range arriving exclusively at Dufry locations globally as the perfect treat for travelers to pick up.
The chocolate product boasts 15 mini Ritter Sport bars with chocolate buttons for a touch of texture and flavor, and is also crafted with natural and sustainable ingredients. This includes fruit and plant extracts for the coloring, while also eliminating the use of glossing agents. The cocoa in the travel exclusive treat is 100% certified sustainable to further drive home the brand's commitment towards sustainability.
International Key Account Manager, Global Travel Retail Jan Bessel spoke on the Ritter Sport Mini Rainbows Crunchies Tower saying, "We are currently pushing limited editions in travel retail to underline our chocolate expertise and emphasise Ritter Sport’s innovative DNA. Limited editions and exclusive products are the perfect way to trigger additional buying impulses amongst consumers. Whether for sharing, giving away or self-indulging; the new mini Rainbow Crunchies Tower will be a valuable addition to the Dufry confectionery assortment. It was great to partner with Dufry on this exclusive article.”
The chocolate product boasts 15 mini Ritter Sport bars with chocolate buttons for a touch of texture and flavor, and is also crafted with natural and sustainable ingredients. This includes fruit and plant extracts for the coloring, while also eliminating the use of glossing agents. The cocoa in the travel exclusive treat is 100% certified sustainable to further drive home the brand's commitment towards sustainability.
International Key Account Manager, Global Travel Retail Jan Bessel spoke on the Ritter Sport Mini Rainbows Crunchies Tower saying, "We are currently pushing limited editions in travel retail to underline our chocolate expertise and emphasise Ritter Sport’s innovative DNA. Limited editions and exclusive products are the perfect way to trigger additional buying impulses amongst consumers. Whether for sharing, giving away or self-indulging; the new mini Rainbow Crunchies Tower will be a valuable addition to the Dufry confectionery assortment. It was great to partner with Dufry on this exclusive article.”
Trend Themes
1. Limited Edition Products - Creating limited edition products can trigger additional buying impulses among consumers.
2. Sustainable Ingredients - Utilizing natural and sustainable ingredients can attract environmentally-conscious consumers.
3. Exclusive Travel Retail Products - Offering exclusive products in the travel retail industry can drive sales and customer satisfaction.
Industry Implications
1. Confectionery - The confectionery industry can explore opportunities to create limited edition products and incorporate sustainable ingredients.
2. Travel Retail - The travel retail industry can benefit from offering exclusive products to enhance customer experience and boost sales.
3. Chocolate Manufacturing - Chocolate manufacturers can leverage limited edition products and sustainable ingredients to showcase their innovative capabilities.
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