MAC's New 'Risk Taker Palette' Celebrates Women's Power
Madison Mackay — March 6, 2018 — Fashion
Following the release of the cult classic Basic B*tch Palette, famous cosmetics company MAC created a new 'Risk Taker Palette.'
The new palette was designed to celebrate the power of every different type of woman and features eight berry and shimmer-tinted eyeshadows, as well as a bronze and pink highlighter. The packaging is decorated with bold florals, and thin orange stripes. The palette was made with every type of woman in mind, with colors that complement every skin tone.
This highly pigmented palette was made with high-quality products, and is completely animal bi-product free. The new Risk Taker palette by Mac is available online and in-store now for $40.
The new palette was designed to celebrate the power of every different type of woman and features eight berry and shimmer-tinted eyeshadows, as well as a bronze and pink highlighter. The packaging is decorated with bold florals, and thin orange stripes. The palette was made with every type of woman in mind, with colors that complement every skin tone.
This highly pigmented palette was made with high-quality products, and is completely animal bi-product free. The new Risk Taker palette by Mac is available online and in-store now for $40.
Trend Themes
1. Inclusive Beauty Products - Create makeup products that celebrate diversity and inclusivity, catering to all skin tones, genders, and cultures.
2. Empowering Branding - Design packaging and branding that empowers and celebrates individuals and groups, inspiring confidence and self-love.
3. Sustainability in Cosmetics - Leverage high-quality, environmentally conscious ingredients and packaging in cosmetics, appealing to the growing number of eco-conscious consumers.
Industry Implications
1. Cosmetics - Opportunities to create cosmetics that empower and support diverse consumers and are ethically and sustainably made.
2. Marketing and Advertising - Opportunities to create impactful branding and messaging that empowers and celebrates individuals, particularly women.
3. Fashion and Beauty Retail - Opportunities to offer a wide range of products that cater to diverse consumers and incorporate sustainable and ethical practices.
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