The nuEra Cannabis RisEau THC Seltzer Comes in Three Flavors
Michael Hemsworth — December 17, 2024 — Lifestyle
References: nueracannabis & preparedfoods
The nuEra Cannabis RisEau THC Seltzer is a new refreshment arriving in Illinois to provide consumers with a fast-acting cannabis drink that's formulated to deliver a consistent experience with each serving.
The drink was created in collaboration with Two Brothers Brewing and comes in two dosage options including the Shortie with 5mg of THC and 5mg of CBD, while the High Dose features 25mg of THC. The drinks come in three flavor options including Lime & Ginger, Hibiscus Berry and Blood Orange to give each one an artisanal taste profile.
Director of Marketing Jonah Rapino spoke on the nuEra Cannabis RisEau THC Seltzer saying, "We are thrilled to launch a THC infused RisEau Seltzer in Illinois. RisEau has a rich history in the cannabis beverage market, and its expansion into the regulated Illinois THC market reflects our commitment to providing innovative products that meet the evolving preferences of our consumers.”
The drink was created in collaboration with Two Brothers Brewing and comes in two dosage options including the Shortie with 5mg of THC and 5mg of CBD, while the High Dose features 25mg of THC. The drinks come in three flavor options including Lime & Ginger, Hibiscus Berry and Blood Orange to give each one an artisanal taste profile.
Director of Marketing Jonah Rapino spoke on the nuEra Cannabis RisEau THC Seltzer saying, "We are thrilled to launch a THC infused RisEau Seltzer in Illinois. RisEau has a rich history in the cannabis beverage market, and its expansion into the regulated Illinois THC market reflects our commitment to providing innovative products that meet the evolving preferences of our consumers.”
Trend Themes
1. Fast-acting Cannabis Beverages - Brands are capitalizing on the demand for quick-onset effects in cannabis-infused drinks to cater to consumers seeking a reliable and immediate experience.
2. Dual-component Dosage Drinks - New beverages offering combined THC and CBD dosages present an opportunity for personalized consumption experiences catering to differing consumer preferences.
3. Artisanal Cannabis Flavors - The introduction of artisanal taste profiles in cannabis seltzers demonstrates a shift towards gourmet experiences in the cannabis beverage market.
Industry Implications
1. Cannabis Beverage Manufacturing - As the cannabis industry expands into different forms, beverage manufacturing is emerging as a dynamic space for creating innovative, fast-acting THC products.
2. Alcoholic and Non-alcoholic Beverage Collaboration - Collaborations between cannabis companies and traditional brewers highlight a growing intersection between traditional beverage industries and cannabis innovation.
3. Flavored Beverage Market - The flavored beverage market is being disrupted by cannabis-infused options that meet consumer desires for diverse and trendy taste combinations.
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