Greg Ponesse — December 22, 2005 — Lifestyle
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Forget indoor gym classes, the trend-obsessed Brazilians of the leisure class have introduced the world's first outdoor spin class on wheels. Taking the concept of exercise to new levels, this totally modified fitness bus has 16 bikes, as well as a dressing room, a fridge, and a sound system. The bus is connected to a GPS system to avoid getting caught in traffic jams. The entire point of going to the beach in Brazil is to show off your body to the entire world, even if you are pushing 60 and now the Bus Bike can take you straight from your workout to your beach cabana on Ipanema.
Trend Themes
1. Outdoor Fitness Classes - The trend of outdoor fitness classes on mobile vehicles is quickly growing, opening up opportunities for fitness companies to create unique exercise experiences for consumers.
2. Connected Fitness Equipment - The Bus Bike's GPS system is just one example of the growing trend of connected fitness equipment that can offer more personalized workout experiences and collect data for analysis.
3. Luxury Exercise Equipment - The Bus Bike's addition of features such as a dressing room and fridge caters to the luxury trend in fitness and provides opportunities for companies to create more high-end gym equipment for consumers.
Industry Implications
1. Fitness - The fitness industry can potentially disrupt traditional indoor gym classes with unique outdoor mobile fitness options, as well as capitalize on demand for more luxury fitness equipment.
2. Technology - The growing trend of connected fitness equipment offers opportunities for tech companies to create innovative solutions for personalized workout experiences and data analysis.
3. Hospitality - Hotels and resorts can potentially embrace the trend of mobile outdoor fitness classes as a value-added service for guests, as well as incorporate the luxury trend into their gym and fitness facilities.
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