RIMOWA Hosted Its First Pop-Up on Beverley Hills' Rodeo Drive
Riley von Niessen — December 15, 2017 — Luxury
References: unitedwayla.org & rimowa
RIMOWA, a high-end German luggage brand that's perhaps best known for its grooved aluminum cases, recently hosted its very first pop-up on Beverly Hills' famed Rodeo Drive street.
At the event, celebrities such as singer Pharrell Williams, model Alessandra Ambrosio, and actor Jasmine Sanders were present, making for an exclusive experience that enabled the brand to really draw attention to its offerings, and its plans to open up new concept stores in the future.
The pop-up's first day was December 13th, and it will be open for the next six months, giving consumers plenty of time to check out the brand's offerings. All profits that were earned from the pop-ups first day will be donated to the Thomas Fire Fund, to support victims of the recent wildfires in Los Angeles.
At the event, celebrities such as singer Pharrell Williams, model Alessandra Ambrosio, and actor Jasmine Sanders were present, making for an exclusive experience that enabled the brand to really draw attention to its offerings, and its plans to open up new concept stores in the future.
The pop-up's first day was December 13th, and it will be open for the next six months, giving consumers plenty of time to check out the brand's offerings. All profits that were earned from the pop-ups first day will be donated to the Thomas Fire Fund, to support victims of the recent wildfires in Los Angeles.
Trend Themes
1. Luxury Pop-ups - Brands can create exclusive experiences through pop-up shops featuring luxury offerings, drawing attention to new concepts.
2. Celebrity Endorsement - Celebrity endorsements at pop-up shops can make for an exclusive experience and help draw attention to a brand’s offerings.
3. Concept Store Expansion - Hosting pop-up shops can be used as an opportunity to promote future brick and mortar locations and grow a brand’s footprint.
Industry Implications
1. Luxury Goods - Luxury brands can create a buzz and draw attention to their products through pop-up events.
2. Retail - Pop-ups provide a unique way for retailers to promote their brand, create buzz, and reach new customers.
3. Non-profit Fundraising - Pop-up events can be an opportunity for brands to give back and support worthy causes, drawing attention to their own social responsibility.
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