The Year of the Dog is Being Celebrated with the Newest Riedel Decanter
Justin Lam — January 16, 2018 — Lifestyle
References: riedel & thedrinksbusiness
Debuting in February 2018, the newest Riedel decanter celebrates the Year of the Dog in the Chinese zodiac calendar. Riedel is an Austrian-based glassware manufacturer that is perhaps best known for its decanters and other glassware designed to enhance the flavor of different types of wine. The company has been active since 1756 and is currently run by the 11th generation CEO and President Maximillian Riedel. Riedel decanters are known for innovative and functional designa that both appeal to wine connoisseurs and those looking for accent pieces.
The Year of the Dog decanter is the newest addition to the Chinese Zodiac line started by the company in 2012. Since then, the company has annually manufactured a Riedel decanter inspired by the coinciding Chinese zodiac animal. These designs work as an incredibly intelligent marketing strategy, as China is poised to be the second largest wine-consuming nation by 2020.
The Year of the Dog decanter is the newest addition to the Chinese Zodiac line started by the company in 2012. Since then, the company has annually manufactured a Riedel decanter inspired by the coinciding Chinese zodiac animal. These designs work as an incredibly intelligent marketing strategy, as China is poised to be the second largest wine-consuming nation by 2020.
Trend Themes
1. Chinese Zodiac-inspired Decanters - Creating decanters inspired by the Chinese zodiac opens up opportunities for customization and personalization in the glassware industry.
2. Innovative Wine Accessories - Developing functional and aesthetically pleasing wine accessories, like decanters, allows for disruptive innovation in the wine industry.
3. Cultural Collaborations in Design - Collaborating with cultural themes, such as the Chinese zodiac, presents opportunities for companies to create unique and appealing products that resonate with specific consumer groups.
Industry Implications
1. Glassware Manufacturing - By introducing innovative designs, like zodiac-inspired decanters, glassware manufacturers can differentiate themselves in a competitive market and attract niche customer segments.
2. Wine Industry - The addition of unique and visually appealing wine accessories, such as the Year of the Dog decanter, can help businesses differentiate their wine offerings and create memorable experiences for consumers.
3. Luxury Goods - Collaborating with traditional cultural symbols, like the Chinese zodiac, can allow luxury goods companies to create exclusive products that cater to affluent consumers seeking unique and meaningful designs.
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